The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers. In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business. I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.
…
continue reading

1
Episode 388: Why You Keep Losing Sales Calls – And How to Fix It
11:13
11:13
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:13In this week's episode I cover how to stay in control of your sales calls. If you've ever felt like the prospect is just talking and you're not leading the conversation this is for you.
…
continue reading

1
Episode 387: 5 Habits That Kept Me Grounded for 25 years
11:38
11:38
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:38In this week's episode I cover 5 habits that have kept me grounded for the last 25 years. I share how I built structure, stayed in shape as a non-negotiable, removed emotional chaos by using data, set boundaries with who gets my time, and reassessed my values regularly.
…
continue reading

1
Episode 386: How to Turn Client Results into Booked Sales Calls
11:39
11:39
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:39In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients. Most coaches post a before and after and expect leads to flood in. I used to do that too. But great marketers think differently. It’s not about the abs or the 20kg drop, it’s about the emotional shift behind the transformat…
…
continue reading
In this week’s episode I cover the identity shift that changed my business and my whole life forever. If you're a great coach, getting good results, but slightly resistant to change and worried about losing control, this is going to hit home.
…
continue reading

1
Episode 384: Online Coach Making 2–4K/Month? Here’s What’s Holding You Back
12:49
12:49
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
12:49In this week's episode I cover the 5 biggest reasons you're stuck earning between 2–4K a month as an online coach and more importantly, what you need to change if you actually want to grow. If you're a good coach, you're getting results, but your income isn’t moving… this one’s for you.
…
continue reading

1
Episode 383: How to Build an Online Fitness Business That Actually Lasts
11:52
11:52
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:52In this week’s episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months and then crashes. I see this all the time, and I don’t want it to happen to you.
…
continue reading

1
Episode 382: How to audit your online fitness business
15:42
15:42
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
15:42In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.
…
continue reading

1
Episode 381: How to build a simple sales funnel that actually converts
24:32
24:32
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
24:32In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But here’s the truth: even if you’re doing all three, there are breakdowns that can be killing your results.
…
continue reading

1
Episode 380: How to Fix Your Show-Up Rate on Sales Calls
11:27
11:27
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:27In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they’re too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they’re showing up for, and is way more likely to say…
…
continue reading
In this week's episode I cover how to sign up new clients in just seven days and yes, it’s 100% possible. But most coaches mess this up, and I break down exactly how. I share five simple, proven strategies you can implement immediately to start generating leads and making real offers.
…
continue reading

1
Episode 378: Building a Fitness Coaching Brand That Lasts (with Kirk Miller)
1:09:37
1:09:37
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
1:09:37In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.
…
continue reading

1
Episode 377: From Coach to CEO: The Unspoken Shift That Changes Everything
12:11
12:11
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
12:11In this week's episode I cover the mindset shift from coach to CEO. I’ll show you how to break free from the time trap, think like a business operator, delegate low-value tasks, and use data to make smarter decisions.
…
continue reading

1
Episode 376: How to Shift Your 1:1 Online Fitness Business into a Successful Online Coaching Group Model
14:00
14:00
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
14:00In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I’ll walk you through the difference between accountability (where the client takes full ownership) and being fully coached (where you give your soul every single day), and show you how automating your onboar…
…
continue reading

1
Episode 375: Why your DMs aren’t converting (and how to fix it)
13:47
13:47
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
13:47In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs. One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven’t engaged yet.
…
continue reading

1
Episode 374: Integrating AI into your online fitness coaching business in 2025
17:39
17:39
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
17:39In this week's episode I cover integrating AI into your online fitness coaching business in 2025. I share how I’ve approached it, coming from a place of "I'm 47, I could bury my head in the sand," but instead choosing to stay relevant, forward-thinking, and open-minded.
…
continue reading

1
Episode 373: The 3 types of social media content you need to grow in 2025
16:02
16:02
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
16:02In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram in 2025. I break down exactly how to attract the right audience, keep them engaged, and convert them into high-value clients.
…
continue reading

1
Episode 372: Building a 7-Figure Online Fitness Coaching Business (Dubai Live Edition)
56:13
56:13
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
56:13From starting out as a 17-year-old in New Zealand to building a million-dollar coaching business, Chenyang’s story is one of relentless growth, risk-taking, and vision. We dive into how she went from corporate burnout to online coaching success, scaling to 85K months, and leading a team that believes in her mission as much as she does.…
…
continue reading

1
Episode 371: The Brutal Truth About Entrepreneurship (with Rachel Godfrey)
1:57:33
1:57:33
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
1:57:33In this week's episode, Rachel and I cover the real, raw, and sometimes brutal journey of entrepreneurship what it actually takes to build a business, navigate the highs and lows, and maintain your sanity while doing it.
…
continue reading
In this week’s episode, I cover how you can shave hours off your weekly online coaching check-ins without compromising the quality of your service. I break down a simple but effective check-in framework that will save you time, keep your clients progressing, and cut out unnecessary back-and-forth.
…
continue reading

1
Episode 369: 6 Steps to simplify your DM chats (for online fitness coaches)
13:30
13:30
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
13:30In this week's episode I cover how to simplify the DM chat so you can have better quality conversations and ultimately book more calls. I find that so many online fitness coaches get overwhelmed with the DMs, overcomplicating everything until it doesn’t even replicate just a normal human conversation.…
…
continue reading

1
Episode 368: Bodybuilders don't make great entrepreneurs (the harsh truth)
11:00
11:00
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:00In this week's episode I cover why bodybuilders don't make great entrepreneurs. Now, I'm a bodybuilder myself, so please don't think for one second I'm just here to call anyone out. I want to help you see why you're stuck maybe blaming the algorithm or not valuing money, marketing, and team building enough.…
…
continue reading

1
Episode 367: Why business mentorships aren't working for you (and what you need to do)
19:08
19:08
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
19:08In this week's episode, I cover why business mentoring isn’t working for you. After 15 years of coaching fitness professionals, I’ve seen it all. And let me tell you some people join mentorships, invest money, and still get nothing out of it. Why? Because they don’t do the work.
…
continue reading
In this week's episode I cover how to choose your pricing model for online fitness coaching. I'm sharing four different pricing structures, plus a bonus tip at the end that I know you're really going to find helpful. I also explain why I personally favour taking more cash upfront, so you can build confidence, put money in the bank, and reinvest in …
…
continue reading

1
Episode 365: From Irish Dancer to Global Fitness Community - Ciara Rossi's Story
33:58
33:58
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
33:58In this week's episode, we sit down with the inspiring Ciara Rossi, who shares her journey from being an Irish dancer to running a thriving online coaching community of 300 women. Listen in as Ciara talks about overcoming self-doubt, the personal struggles that fueled her ambition, and the deep importance of personal development.…
…
continue reading

1
Episode 364: What Separates 7-Figure Online Fitness Coaches From the Rest
10:44
10:44
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:44In this week's episode, I cover what separates the top 1% of online fitness coaches from the rest. Using real client success stories, including one who went from $24,000 to $144,000 in 18 months, I break down the 10 key traits that define the best in the business.
…
continue reading

1
Episode 363: 10 Priceless Lessons I Wish I Knew at 23
10:35
10:35
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:35In this week's episode I cover the top 10 lessons I wish I'd known at 23. I dive into being okay with people coming and going, designing every part of your life with intention, lowering your expectations of others, and asking more questions without fear.
…
continue reading

1
Episode 362: 5 things I let go of for a better life
11:17
11:17
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:17In this week's episode I cover five key things that I let go of. Quit removed from my life so that my life had an upgrade. I’ve not felt as good health wise, spiritually wise, mentally wise, my relationship, my professional life that I’ve ever done before. I truly do believe these changes have been instrumental in me feeling this way.…
…
continue reading

1
Episode 361: The Best Paid Ads Strategy for Fitness Coaches in 2025
14:38
14:38
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
14:38In this week's episode, I cover how to grow your online fitness coaching business using paid advertising. I’ll walk you through the benefits, strategies, and practical steps to make more money, grow your followers, and generate leads.
…
continue reading

1
Episode 360: How to Run a High-Converting New Year Fitness Challenge (3 steps)
15:31
15:31
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
15:31In this week’s episode, I cover how to run effective 8, 10, or 12-week fitness challenges online. I’ll show you a simple framework to bring in 10 to 15 new online coaching clients every time you run a promotion.
…
continue reading

1
Episode 359: Building a Sales Team: Insights from 25 Years in The Fitness Industry
13:49
13:49
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
13:49In this week’s episode, I cover building a sales team – when to hire sales closers, where to find them, and how to ensure they perform and deliver a solid return on your investment. Drawing from 25 years in the fitness industry and building a multi seven-figure coaching business, I share key steps like hitting 30K months before hiring, recording yo…
…
continue reading

1
Episode 358: 4 Harsh Truths Every Online Fitness Coach Needs to Hear
12:54
12:54
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
12:54In this week's episode, I cover four uncommon truths about running a successful online fitness business—areas where so many coaches get lost because they’re chasing advice that sounds good but isn’t practical.
…
continue reading

1
Episode 357: How I changed my life in 5 steps
13:01
13:01
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
13:01In this week's episode, I cover five transformative steps that have completely changed my life and career. These are practical, no-nonsense strategies that can help you upgrade not just your business but your mindset and lifestyle.
…
continue reading

1
Episode 356: How I Attracted High-Paying Coaching Clients (And How You Can Too)
11:04
11:04
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:04In this week's episode, I cover how I attracted high-paying coaching clients by focusing on five key areas that transformed my career. I’ll walk you through how I moved towards a niche, delivered high-quality results, set non-negotiables with clients, and mastered the sales process.
…
continue reading

1
Episode 355: The 6-Step Online Fitness Coaching Model to Hit 6 Figures
13:11
13:11
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
13:11In this week's episode, I cover the simple online fitness coaching model to help you hit your first six figures per year. Most coaches overcomplicate things, jumping from one shiny tactic to another without mastering the fundamentals.
…
continue reading

1
Episode 354: 2 Years in Dubai: My Honest Experience (Part 3)
10:23
10:23
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:23In this week's episode, I cover part three of my journey living in Dubai for two years. I'll share the ups, downs, and what my wife and I have learned about building a life and a business here. From the unique energy and positive mindset to the challenges of Dubai's summer heat, I’ll dive into the realities of moving as a fitness professional.…
…
continue reading

1
Episode 353: Business advice to fitness professionals who are under 25
10:38
10:38
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:38In this week’s episode, I cover my advice to online fitness professionals under 25. I’m sharing insights from my 25-year journey in fitness, from the early days of personal training to scaling a global business mentoring coaches worldwide. I dive into five essential lessons that could help you avoid common mistakes and fast-track your progress in t…
…
continue reading

1
Episode 352: How to Attract Clients with a Trust-Based Marketing Strategy
12:24
12:24
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
12:24In this week's episode, I cover one of the biggest mistakes online fitness coaches make: focusing too much on quick wins and ignoring the importance of building trust. I break down the concept of a marketing funnel, explaining how relationships are nurtured over time and why that trust is crucial for turning followers into clients.…
…
continue reading

1
Episode 351: 5 Simple Instagram Strategies to Boost Engagement
10:13
10:13
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:13In this week's episode, I cover Instagram engagement strategies. Now, a lot of online fitness coaches think engagement is just about likes, comments, and saves, and while that's important, there's more to it. Engagement is any action taken on your content, and today I'm going to break down five ways you can boost that engagement.…
…
continue reading

1
Episode 350: 6 Money-Making Mistakes Every Fitness Coach Must Avoid
11:05
11:05
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:05In this week's episode, I cover six common money-making mistakes that online fitness professionals make when building their coaching businesses. These are things I’ve seen over the years, and they come up time and time again.
…
continue reading

1
Episode 349: How to keep fitness coaching clients for 12+ months
16:43
16:43
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
16:43In this week's episode, I cover how to retain your coaching clients for at least a year. Whether you're a new coach or an established one, keeping clients long-term can transform your business.
…
continue reading

1
Episode 348: How to get back valuable time every week
13:12
13:12
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
13:12In this week's episode, I cover how to buy back your time, a concept that became familiar to me through Dan Martel, an entrepreneur who is ruthless with time management. I share how becoming more efficient and delegating tasks allowed me to focus on my core genius—training my team, teaching what I know, and developing my sales team.…
…
continue reading

1
Episode 347: Find your why: Unlocking your true potential
10:45
10:45
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:45In this week's episode, I cover how to discover your why, mission, and purpose. After over 25 years in the fitness industry, I've learned that staying true to who you are and understanding why you do what you do is essential for making real progress.
…
continue reading

1
Episode 346: 5 reasons why you won't make it as an online fitness coach
10:34
10:34
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:34In this week's episode, I cover the five reasons why you won't make it as an online fitness coach. These points will either make or break your career. If any of these sound familiar, they will be the bottleneck holding you back, and you need to fix them.
…
continue reading

1
Episode 345: How to gain consistent new followers on social media
10:08
10:08
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
10:08In this week's episode, I cover how to get more attention on your social media. Attention means more people seeing your stuff, more opportunities for engagement, and more chances to speak to people.
…
continue reading

1
Episode 344: Mastering the Entrepreneurial Mindset with Rachel Godfrey (Dubai Live Edition 2023)
1:00:48
1:00:48
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
1:00:48In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year. We cover her incredible journey from physiotherapist to strategic and high-performance coach for entrepreneurs.
…
continue reading

1
Episode 343: MRR vs. High Ticket Sales: Which Model Is Right for Your Coaching Business?
12:06
12:06
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
12:06In this week's episode, I cover MRR versus high ticket sales for online coaching businesses. I break down what each model is, who it's for, and my personal experiences with both. Whether you're looking for predictable monthly income or aiming for bigger cash collections upfront, this video will help you decide.…
…
continue reading

1
Episode 342: How to Beat Procrastination: Simple Steps to Stay Focused
15:17
15:17
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
15:17In this week's episode, I cover how to beat procrastination by helping you break past feeling stuck and getting sidetracked. I'll explain how inspiration, which comes from having a clear vision, plays a key role in overcoming procrastination. By setting detailed goals for your personal and professional life, you can stay energised, focused, and rea…
…
continue reading
In this week's episode, I cover the five mistakes that online coaches make when they're earning under 10k a month. From my 10 years of mentoring, I’ve seen these issues hold coaches back, leading to low confidence and struggling businesses. I talk about pricing, sales skills, self-improvement, mentorship, and coaching quality.…
…
continue reading

1
Episode 340: 5 content ideas for online fitness professionals
11:25
11:25
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
11:25In this week's episode, I cover 5 types of content every professional coach should share on social media. Your content must reflect this high value to attract clients willing to pay more. I’ll walk you through 5 key types of content: life lessons, education, breaking down beliefs, showcasing results, and documenting your journey.…
…
continue reading

1
Episode 339: How to turn your coaching programme into profit - London Live
44:36
44:36
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked
44:36In this week's episode, I share one of my presentations from our 2024 event in London. I cover how you can monetise what you do, improve your sales calls, and master the skill of sales to help your business thrive. This talk dives into the importance of having conviction, understanding your clients' needs, and providing clear solutions to their pro…
…
continue reading