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Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success ...
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Are you an entrepreneur looking to make smart money moves? Or at a stage in your personal life ready to take control of creating wealth? In our latest episode, we delve into the world of Financial Literacy for business and persona. Join the conversation with the Modern Savvy CPA Sherron and host Lisa Buyer as we uncover valuable money-making insigh…
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Ready to go behind the scenes of hosting a podcast? In this episode of The Social PR Secrets Podcast, host Lisa Buyer welcomes her friend Hustle and Flowchart host Joe Fier as a guest. They discuss their experiences with podcasting and how it intersects with PR and marketing. Joe shares insights about his podcast, Hustle and Flowchart, and how it h…
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In this episode of the Lisa Buyer Social PR Secrets podcast, your host, Lisa Buyer, is joined by special guest Navah Berg to discuss the topic of personal growth and striving to be better than you used to be. Grab a FREE copy of Lisa Buyer's Book Here Together, they dive into embracing imperfections and focusing on becoming your best, true self. Li…
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Welcome to another episode of Social PR Secrets with your host, Lisa Buyer. In this episode, Lisa explores the power of detaching from negative energy and attaching to positive energy in our personal and professional lives. Whether you're an entrepreneur, a social media professional, or simply managing your own social media, the struggle to let go …
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In this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whethe…
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Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? In this episode Lisa Buyer talks about Why I’m taking a hiatus from podcast recordings The successf…
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Do you want to increase your chances of meeting your goals by 42%? Write it down! What does your 2022 plan look like? Do you even have a written plan? Whether you are a personal or business brand, we all need a plan. This ‘plan’ is specifically designed for not just the year - it is your plan for each month, week, day, and hour. It needs to be in w…
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How do we sum up 2021? Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. In survival mode, raw and a little shaken and stirred. All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then w…
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Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Market…
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Hop on the PR 3.0 bandwagon! In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more. Lisa’s Favorite Female Focused NFT’s: World of Women. A collection of unique, cool, and diverse women, ready to leave a mark in the N…
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PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing t…
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Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In…
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In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actuall…
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Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until …
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Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a…
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Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta. What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change. Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I cou…
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“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success. In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make…
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In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow! Public Relations Secret #1: The Metaverse and Augmented Reality. What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your lo…
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Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her bu…
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More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned…
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Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand! Ashleigh Rennie, ex…
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Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teacher…
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Are you too hard on yourself? Do you create debilitating mental habits? Is success linked to happiness? If you said yes to any of these questions, then it’s time to shape pain into power and failure into a fortune. How? By being authentic, tapping into your vulnerabilities, and making big strides with small steps! Professionals are often misguided …
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Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course! Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smit…
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In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?” “And how to tell if we do or don’t?” Brandon’s career started in marketing 10 years …
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Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and…
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Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For ma…
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Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” co…
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Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge,…
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Jeff Hahn says your crisis communication plan can be the size of a credit card. What? The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan. Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Ex…
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Yoga. Therapy. Wine. Nothing seemed to help Lisa help regain power over her business and personal life. She knew that hitting the digital detox reset button was long overdue. But how and where to even begin? Here’s step #1: Admit that you are part of the problem and open to change. In this special solo episode of the Social PR Secrets podcast, Lisa…
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In Lisa Buyer’s newest episode of the Social PR Podcast, vitality coach and founder of Yoga at My Desk, Megan Nolan, shares the power of Facebook Groups, inspiring messages to her community and motivational offerings, Megan Nolan urges all to add this powerful action to the top of their mile-long checklist: MOVE! Applying warrior poses, breathing e…
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SEO is not optional. It is a never-ending, crucial investment. SEO stands for Search Engine Optimization. Without it, you are likely to lose a drastic percentage of earned media and organic traffic. Not sure where, when and how to prioritize SEO? Expert Joe Laratro is here to help! In this new episode of the Social PR Podcast, host Lisa Buyer invit…
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If creativity is the new productivity, how do you find space to tap into your brain’s superpowers? Just ask Heath Armstrong how he learned the powers of a digital detox to help himself and others tap into our inner artist. After waking up face down in his garage with a bloody nose and to the nearby smell of his car engine running, Heath adopted a m…
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Are you worthy to be interviewed by the media? Positive vibes, authentic energy and a creative spirit can make it or break it in the business world. Just ask Whitney Freya, she wrote the book (or three) on it. Her latest book, 30 Days to Unstoppable is a countdown to manifesting creativity, positive energy and attracting the right audience. Are you…
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When you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he…
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Empowered Women, Empower Women: Building Relationships with Cordelia Henry. In this new episode of the Social PR Podcast, host Lisa Buyer chats with fellow Gemini and female disruptor, Cordelia Henry. As the founder of Pearlescence, a community dedicated to empowering women, she believes that all women have the power to reach their desired potentia…
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Creative technologies, such as virtual reality, have the incredible potential of building community. But how does it work exactly? And what can technology bring to the table that other mediums cannot? In this new episode of the Social PR Secrets Podcast, host Lisa Buyer talks to Paige Dansinger about her virtual museums and efforts to bring communi…
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Starting your own venture can be a scary process. When you have no budget, no connections, no employees, how do you get from an idea to a company that brings in this revenue? And how can PR, SEO, and social media help you along the way? In this new episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Bryan Clayton, co-founder, a…
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You write down your goals and instantly expect to achieve them. But how do you get started, especially during a pandemic? Self-made entrepreneur Jayson Waller shares the raw strategies that he uses to elevate his brands. In this episode of the Social PR Podcast, host Lisa Buyer chats with powerhouse entrepreneur Jayson Waller. From being kicked out…
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If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry. In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities…
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It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam …
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If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Soci…
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A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, …
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SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns. In this episode of the Social PR Secrets Podcast, host Lisa B…
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“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email has always been a crucial part of any PR and marketing strategy. In this episode, learn all there is to know about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennin…
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Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR professionals can help. In this episode, Mitchell Colbert breaks down the most common misconceptions about cannabinoids, explains how PR pros should talk about cannabis and CBD, and g…
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Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help. In this episode of the Social PR Secrets Podcast,…
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In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two! It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women …
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