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Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur

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Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you ...
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What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and…
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Hey family! I hope you are doing well. This week, we’re talking about another growth strategy: YOUTUBE. It actually took me six months to launch my YouTube channel. It wasn’t that it’s especially difficult, but I procrastinated. I found that I was stuck because of my own negative thoughts surrounding doing things that I’m not comfortable with. I me…
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I shared something on Twitter recently: I don’t know who needs to hear this, but there is no magic genie that's going to help you start your thing. There is no moment when everything will feel easier. You just have to start. You are the magic. I believe this is so important for people who, for the longest time, have been wanting to start an online …
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Hey family! How is everything going with you? Today’s episode is a solo show. I’m trying to do more of these so I can check in, especially as we all navigate how the pandemic is changing the landscape of our lives and businesses. It’s nice to be able to touch base with all of you. In this episode, I’ll chat about the COVID-19 situation, recap the b…
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Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real…
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What’s up everyone! This week’s guest is Reuven Lerner, full-time Python trainer, computer scientist, and author of Python Workout. If you are doing courses because you have expertise and enjoy sharing it with other people, let that show. Reuven teaches developers and corporate engineers around the world to become fluent in Python. In his corporate…
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Hey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&A as COVID-19 was starting to take a toll on business owners. This is a tough time for most of us. Some online entrepreneurs are seeing a decline in revenue while several industries have been shut down completely. What do we do when w…
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Hey everyone! This week I’m joined by Paul Minors, productivity expert, virtual consultant, and founder of PaulMinors.com. He is here to talk about his course, How to Become a Virtual Consultant, and how he helps businesses set up and use tools like Asana, MailChimp, Pipedrive and Zapier. Productivity is the vehicle by which you can have a great li…
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Hey everybody! This week, I’m joined by Stephanie Taylor, co-founder of Rent 2 Rent Success and HMO Heaven and creator of Rent 2 Rent Success Kickstarter. For your business to grow, you have to grow – dream bigger, be bolder, and be a game changer. Being a property investor, Stephanie believes in creating value for everyone she works with: tenants,…
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Hey family! I'm so excited to be back with you. It's been three months since the last episode because I took a bit of a hiatus. Thank you for hanging out and giving me the leeway to take that break and come back. In this solo episode, I’m going to report on what I did over these past three months, including finally launching my YouTube channel. I’m…
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What’s up everyone! This week I’m joined by Francesco D'Alessio, productivity expert, YouTuber, and founder of Keep Productive. He’s here to talk about his course, Notion Made Simple, and how he’s helping people find the best productivity tools for their work and life. My mission is to help people find the right productivity software for their life…
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What’s up everyone! In this episode, I am joined by Pamela Slim, speaker, business coach and award-winning author of Escape from Cubicle Nation and Body of Work. Pamela joins me to share her story and how her brick and mortar learning lab empowers diverse entrepreneurs. The core of everything is that we all need each other and we work together from…
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What’s up everyone! I am joined today by Ken Wallace, online course creator and the brain behind MastermindJam. He’s here to share how he created MastermindJam and discuss the value of peer-led mastermind groups. Mastermind groups help you to have another set of eyes on the problems about your business. The idea for MastermindJam came after Ken joi…
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Hey family! This week’s episode is the live interview from my workshop with Charlie GIlkey, logistics expert turned executive coach, author, and founder of Productive Flourishing. He’s here to talk about his new book, Start Finishing, and how you can finally finish all of those projects you’ve been wanting to dig into. All great ideas don't matter.…
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What’s up everybody! This week I’m joined by Gareth Pronovost, Airtable consultant, founder of GAP Consulting, and creator of Airtable Automation Machine. He’s here to share his course creation story and how Airtable Automation Machine helps businesses build databases and automate their workflows. When we automate processes we can focus on doing th…
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What’s up, everybody? This week, I’m joined by Lydia Lee, founder of Screw the Cubicle and creator of 90 Day Launch. She’s here to share how she transitioned from the corporate world to living a life of purpose and doing work that matters, and how she’s helping her students do the same. Stop trying to look good in your business, and start being goo…
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What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” entrepreneurs build their own website in as little as one week. Having a website is important because it is your digital home. Being…
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What’s up everyone! Today I am joined by Alisha Robertson, founder of Living Over Existing and author of a book by the same title. She’s also the creator of Brand with Purpose, a ten-week mentorship program for women entrepreneurs. Know what it is you want to do - passion, skills, and interest - then build your brand on that. After all the pivots s…
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What’s up, family? In this episode, we have David Charrier, multi-instrumentalist, handpan enthusiast, and founder of the online school, Master the Handpan. I love watching my students blossom in their musical journey As a musician, David has always been passionate about rhythms and melodies. In 2004, he discovered a unique-looking percussion instr…
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Hey everybody! Welcome back to our usual programming. I’m joined today by Tiago Forte, writer, productivity expert, and founder of Forte Labs. He’s here to share how he got into optimizing productivity and learning, and how he created his course, Building a Second Brain. Expanding the number of things you can pay attention to and you can manage exp…
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Hey everyone! It’s time to review Q3 and look ahead to the last quarter of the year. I’m excited to share what worked, what I plan on changing, and the awesome things you can expect before 2020. Focus, take action that is intentional and effective, and keep doing it If you tuned in to Episode 100, you know I had three focus areas for Q3: to double …
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Hey family! In this episode, I’m joined by Kim Doyal, content marketing strategist and creator of Content Marketing Secrets. She is here to talk about her course and how to develop a content strategy that drives growth. You don’t get good at something by not doing it. Five years after the death of her husband, Kim went all in on online business. De…
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I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to make SEO easier, fun, and profitable for small businesses Joe got into the world of SEO in 2004. After seeing business owners str…
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What’s up everyone! In this episode, I am joined by Tanya Geisler, leadership coach, TEDx speaker, and the encouraging voice behind Starring Role Playbook. Tanya is here today to share her entrepreneurial journey and how she’s helping women bust out of their Impostor Complex with her course and coaching. Don’t postpone joy. Do the thing you are cal…
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What’s up everyone! Today’s episode is a little different. I’m joined by Philip VanDusen, designer, founder of Verhaal Brand Design, and host of brand•muse Interviews. He’s here to share his story and some awesome insight into using YouTube as a marketing channel to grow your business. You have to very quickly start opening yourself up to the feedb…
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What’s up everyone! In this episode, I talk with Kerri Twigg, career coach and job search strategist. Kerri is the founder of Career Stories, which helps people use their stories to land ideal work and grow their careers. She’s here today to share her own journey and how she’s impacting lives with her coaching and courses. I am allergic to formulas…
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What’s up, everyone! Today I’m speaking with Claire Pelletreau, Facebook ads strategist and course creator. Claire is a returning guest on the show and she’s here to share what’s happened in her business since we last spoke and her new program, Ad Consultant Incubator. No matter how high I raised the price, the way I was running the program wasn't …
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What’s up everyone! In this episode, I’m joined by Lisa Princic, a coach and business strategist who is here to share her business journey and her workshop, Position Your Mastery. It takes courage to build a business you believe in ... and not just do what everyone else is doing. Lisa believes in being true to yourself and building a profitable bus…
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What’s up everyone! I am here today with Victoria Stith, a therapist, new course creator, and a recent graduate of my group program, Finish Your Damn Course! After many starts and stops on her own, Victoria joined Finish Your Damn Course to overcome her fears, get unstuck, and create her online course. In this episode, Victoria shares her experienc…
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What’s up, everybody! It is great to be back! For those just tuning in, I’m back from a two-month summer break and I’m excited to be doing the show again. Before we start this episode, I want to thank my listeners. We’re on the 100th episode of Level Up Your Course! Thank you so much for being here and being part of the Zen Courses family. Business…
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What’s up, everybody! In this episode, I’m joined by Josh Doody, author and founder of Fearless Salary Negotiation. After successfully negotiating his own salary, Josh wrote a #1 bestselling book to help others learn his process. Soon after, he added video courses to help his students better implement the strategies. In this episode, Josh shares ho…
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What’s up, everybody? In this episode, I’m joined by Joel Hooks, co-founder of egghead.io. egghead is an education platform built for developers by developers. They specialize in no-fluff, just-in-time online lessons and courses for web developers. Joel and I chat about the importance of instructional design, why it’s often overlooked, and how eggh…
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Hey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learned a new approach that allowed him to play hit songs--in minutes. Jacques decided to teach his piano playing method online. He join…
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What’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about. First: the state of online marketing. What’s going on, and how will it affect online courses? I’ll also share a bit about building community and making sales. You’ll hear …
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Hey, everyone! In this episode, I’m joined by Kristin Larsen: Pinterest expert, course creator, and founder of Believe In a Budget. Blogging wasn’t an easy journey for Kristin until she discovered the power of Pinterest as a search engine to drive traffic to her websites. Check out this episode to hear Kristin’s journey from blogger to VA to course…
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What’s up, everybody! In this episode, I’m joined by Gina Horkey: writer, marketing consultant, and founder of Horkey Handbook. After experiencing a cycle of ups-and-downs in her career, Gina transitioned to doing remote work and creating online courses. Her program, 30 Days or Less to Virtual Assistant Success, is for people ready to change their …
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What’s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the freedom and flexibility she wanted for her family, and it eventually paved the way for the client management system behind her busi…
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Hey, everyone! I’m joined in this episode by Rachel Brenke: lawyer, MBA, and entrepreneur. Rachel knows the legal challenges that startups face and she’s dedicated to helping small businesses implement strategic legal plans. Her course, Blog Legally, equips bloggers and entrepreneurs with legal information in a budget-friendly medium. It doesn’t ju…
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What’s up, everybody! Joining me on the show today is Michelle Ward: former actress, entrepreneur, and certified coach. After making the tough choice to leave the world of theatre, and after choosing her health over a stressful job, she decided to stop playing by other people’s rules. Now as a career coach, she uses her program, Discover Your Dream…
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Welcome, everybody! I am joined today by Jennifer Lee, bestselling author, coach, and founder of Artizen Coaching®. Jennifer spent ten years in corporate America as a consultant for Fortune 500 companies before going full-time into coaching in 2006. Her first book, The Right-Brain Business Plan, paved the way for her Right-Brain Business Plan® Home…
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Hey, everyone! I’m joined today by Val Geisler, an email marketing conversion copywriter. Val, who has been called an “email savant”, got started in marketing but found her real passion in email-related projects. Her exclusive online course, the Email Masters Incubator, is for copywriters who are looking to leverage email marketing for better custo…
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What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his jo…
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What’s up, everybody! I am joined today by Tiffany Han, founder of Say Yes Creative. Tiffany is a writer, teacher, and coach who believes that progress and success are made when we stop waiting for things to be perfect. Her course, Raise Your Hand Say Yes, is designed for smart, driven women who are tired of over-extending themselves in a life dict…
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Hello everybody! Joining me today is Jason Resnick – web developer, business coach and email marketing specialist. He is here with us to share his journey and his online course (Feast). Feast is a roadmap and a community for freelancers to niche down, specialize their business and build recurring revenue. **If you keep the WHY in mind, all your dec…
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Hello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out if people want what you're building before building it. Her course helps content creators know their ideal customers and what to bu…
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What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy! You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your i…
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Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her course Savvy Social School helps online course creators and entrepreneurs master different social media platforms, generate leads, bui…
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What’s up everyone! Today my guest is Michael Knouse, a business coach and strategist. Having personally experienced the impact of coaching, Michael transitioned from a corporate career into becoming a business coach for visionary business builders. His program Growth Catalyst helps service entrepreneurs grow their business through mentorship and v…
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Hello everybody! Joining us today is Ryan Clover-Owens – librarian, web designer and course creator. Ryan is a student in my new group program, Finish Your Damn Course. This episode was super fun to create. Ryan and I chat about his online course vision, the mental roadblocks he encountered, and his results from the program. Education is the best w…
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