Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the complex, fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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Managing High-Volume Tourism is Becoming a Priority Worldwide
33:30
33:30
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Gary and Jens have been travelling around Asia, Europe and the Middle East over the past month speaking at travel conferences and in the media to discuss high-yield tourism strategies. In episode 3, we review how tourism leaders gathered at events in Shanghai, Guangzhou, Macao, Dubai, Barcelona & Kathmandu are confronting the challenges of high-vol…
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1
Applying High-Yield Tourism in Dynamic Asian Markets
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In episode 2, Gary and Jens discuss High-Yield Tourism within Asia Pacific’s dynamic growth context. The journey takes us from Thailand and Singapore to China, Japan and South Korea and Mongolia and Saudi Arabia. Travellers across the region are living out their lifestyle passions when they travel - and destinations and tourism brands are seeking t…
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What is High Yield-Tourism, And Why Does it Matter?
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In the rush to recover from the pandemic, many destinations have sought to match pre-Covid arrivals. A backlash is developing. Public sentiment against mass tourism is hardening in many places. Can High-Yield Tourism marketing confront the new challenges facing visitor economies? Hosted by Gary Bowerman: an Asia-based travel & consumer analyst, con…
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