Where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. .. This creates inner conflict. Instead, if we aim with purity of heart for each activity, we can then sustain those actions for a very long time, and that's what creates the skillfulness that leads to the best results.…

Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it. This is the path of the typical influencer. They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might…

One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact o…

Nothing in my business is as important as being in a consistent rhythm of content creation. It is how I get smarter in my field. It’s how I develop the writings and videos that sometimes get shared, thereby allowing new fans and clients to find me. More than anything else I do, creating content is how I give back. It’s my ministry and mission… ​You…

You can read the post here: https://www.georgekao.com/blog/perfectnow This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control over your purchasing choices… and be empowered to do more authentic marketing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit geor…

As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can… When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs? This is a public episode. If you wo…

If you can learn to love the process, you'll stick with it... and if you stick with it, you'll practice enough to succeed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods. Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgek…

In my courses, I resist being "too" step by step about everything. Some complain that they want exact detailed steps so that they don't have to be uncertain. With technical training, that may be true (although there's a joy in finding your own way there as well.) With strategy, formulas are questionable. If I teach you step by step, please feel fre…

I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business. What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — t…

How to keep your business growing when sales are slow, and to do it authentically? Connect more internally: with your deep source of security, compassion, creativity... Connect more externally: with friends, colleagues, acquaintances who have some interest in your work. The tougher the times, the more we need to connect. This is a public episode. I…

Dear soulpreneurs — you don’t need a “marketing funnel” to succeed in your business… May this video inspire you to align your marketing strategy with your heart and find authentic success :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com…

The accumulation of attention in the hands of a few will erode the diversity of creativity, true livelihood, and authentic business… Where is your attention going? :) Attention, like time, is limited. We ought to be more mindful of where it goes. I encourage us all to start giving 10% or more of our attention each day to small creators: bloggers, v…

I see a lot of aspiring business owners doing this: You’re waiting until you’re “ready” before you take the leap. A dear client asked me about the “thin line between readiness and procrastination.” After coaching hundreds of business owners, I can tell you this: ​ Chances are, you are being fooled by your own brilliant mind. Feeling of “lack of rea…

An audience member wrote the following to me, and maybe some of you can relate… “I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby time into my life. Everything I create is because I love it, but I tend to always have that backg…

A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it… By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience. To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…? This is a public episode. If you would like to discuss …

“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said. “That’s a lot of pressure on yourself,” I thought. Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself? (You can have t…

Trying to attract with visuals tends towards a shallower engagement with one's audience… This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

When you create something and people don't get it, you shouldn't quit. You simply need to test more ideas. This is why I believe in the importance of the 3 stages of content creation: 1. casual, prolific, exploratory. 2. improve on what's liked. 3. integrate and productize. This is a public episode. If you would like to discuss this with other subs…

I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, …

There's too much mercenary marketing advice out there. Even if it might get us a few more clients in the short-term, we don’t want to put more negativity into the world. Instead of selling to a client's "pain points", there is a better way. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi…

You don't need to prove yourself as #1 in your field, or best selling author or any kind of puffery. All those tactics will feed your "fixed mindset". Instead, demonstrate your real expertise by showing up consistently to talk about about what's working for you now, and what you're learning. When people see that you are consistently in the practice…

Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This…

My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

Watch/listen to this episode first… Follow-up question I received: "So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do y…

This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills? By working with more clients, and noticing who grows the most. True learning comes from action — we build muscles by doing things, not just reading about them. It takes *quantity* of action to…

how to feel ready to put your work out there? begin, explore, publish, repeat. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to your audience. I appreciate hearing from people I've hired, even if it's just a few times a year to let me know about their new programs or specials. In this video I also discuss how often to post con…

In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what you're worth or what the market will bear. It's important to consider our own lifestyle needs and determining what is "enough" for us. By minimizing our lifestyle costs, we can charge less, ser…

Get all the info here: https://www.georgekao.com/instagram If you have any questions about the course, ask it here. Wishing you a good day and weekend! 🌞 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

Of all the things that I do in my business, the most important thing—and I hope to inspire you to consider this for yourself as well—is to stay in a consistent rhythm of creating, both free content like this video, and paid offers as well. Just as our bodies rely on consistent rhythms to stay alive and thrive, our businesses need a steady flow of c…

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

1. Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly motivate ourselves. 2. Got human accountability? Simplest is to use Focusmate. Join my focusmate group here: https://www.focusmate.com/signup/georgekaocommunity 3. Got a clear workflow process? Write it down. …

Here, I talk about the faith that I have in the potential of my content to make an impact -- and hope to inspire *you* to take on that kind of belief for your content creation efforts as well... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com…

Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of starting my business I hustled and grew my email list to thousands of subscribers... but then realized that most of them didn't really care about my content or journey. I ended up deleting o…

1) more focused hours, 2) way more breaks than most people take, 3) constant reparenting of myself... In the video I also mentioned that I'd share the format of my work retreats. Here it is -- http://smpl.ro/CoWorkRetreat This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit george…

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients… I’ve worked for a decade to slowly and steadily build what I would call a "loyal" and "true fan" audience for my business… an audience that feels connected to me not through flashy marketing or clever per…

Authentic marketing means that we practice en-joying the experience of showing up for our marketing. How? By bringing our energy/focus to expressing our values & heart in our marketing actions, and holding loosely to our attachment to the results. By doing so, we learn to deeply en-joy the experience, which then encourages us to show up consistentl…

For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates. This is a public episode. If you would like to discuss this with ot…

See my newsletter examples: https://www.GeorgeKao.com/monthly This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao

0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a business finding its calling. 01:09 Avoiding empty steps and focusing directly on soul's work eliminates the waste of time and life in the marketing process. 02:14 Every business action should be deserving…

In this video I explain that your "energy signature" includes everything about you that resonates with your ideal audience - your visual branding, communication style, content, and more. I believe that before birth, you planned with your "soul group" to find each other in this life by recognizing each other's energy signatures. I recommend using au…

If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to this episode to get a reality check... ** 0:00 Introverted or intense individuals can feel alienated by social media, believing it's not their natural strength. 01:19 Social media is varied; it's not one…

00:00 Introductions should serve as an "energy signature transmission," not just information transfer. 00:43 Aim for an energetic performance that resonates with your soul mate audience or Kindred Spirits. 01:09 Instead of just listing credentials, consider creating an experience for the audience by sharing your journey or emotional insights. 01:51…

While spiritual guidance can provide some direction, it often doesn't understand the practical demands of building a stable business. You need to listen to wise guidance that recognizes the importance of commitment, boundaries, and persistent practice in creating a life you love. ** 0:00 A successful solopreneur requires a stable schedule for consi…

A seven figure marketer recently went bankrupt from running too many ads without nurturing a real audience. The lesson? Ads should serve your audience with value, not just promote. Build trust. Announce new offers gently, not aggressively. This creates real fans who organically lean in over time. Marketing this way gets easier as your people trust …

However much engagement you're getting on your social media, however many clients you have right now, however much money you might be making right now, is somehow mysteriously just what you need at this time. Because if you had already grown the capacities and the skillfulness to get to the next level, you would be at the next level. But right now,…

Much of the marketing that's taught by online influencers is aligned with the dark side: fixation on outcome and control of one's audience... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comVon George Kao