Beste Future Proof Podcasts (2024)

1
How should brands Find New Space? 14:34

1d ago14:34

14:34

In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth Accelerator in the Blueprint for Brand Growth. They discuss the strategic exploration of incremental opportunities beyond a brand's current market. It involves identifying new categories, occasions, or services where a brand can extend its…

1
The Importance of Tokenization in Real Estate Part 2 44:50

1d ago44:50

44:50

This is the second part of the podcast episode in which Johnny Zhang interviews real estate entrepreneur Matthew Teifke, Co-Owner of Teifke Real Estate. In this conversation, the hosts discuss tokenization and its potential in the real estate industry. They explore the experience of investing in tokenized properties and the benefits it offers, such…

1
215. Looking back ... and ahead, with Barry Melancon 33:38

5d ago33:38

33:38

This week's episode is about TRUST. We must rely on trust as we navigate change. Our guest is Barry Melancon, who will be retiring as long-time President and CEO of AICPA as of December 31, 2024. Barry has been the "face" of the profession for decades. This transition is another example of great change in our profession. Since Barry has been leadin…

1
#50 França e o futuro da Zona Euro 24:33

6d ago24:33

24:33

Neste episódio, vamos falar sobre a França e o futuro da Zona Euro. Desde a crise das dívidas soberanas que a França tem sido falada, ainda que por vezes em surdina, como o caso mais preocupante da Zona Euro e aquele que poderia ou poderá provocar uma eventual cisão ou mesmo a dissolução da Zona Euro.Ao longo desde episódio, tentaremos perceber e d…

1
Future Proof Podcast 044 - Not Some Sort of Weird-Ass Ad

30d ago

—

It's been a while, and summer is here! Summer sales are literally right around the corner, and this episode brings news of our doings over the spring. You can listen to this month's episode below or read the transcript. In the episode, we discuss: Our stressful but successful server migration. The coolness that is Rosette Diceless, which will be on…

1
Why do brands need to Be More Present? 23:27

2d ago23:27

23:27

Jane Ostler talks to Kantar’s Paul Murphy about the second Growth Accelerator of the Blueprint for Brand Growth, Be More Present, focusing on optimising marketing investments across product range, distribution, pricing, and promotions. Paul Murphy highlights Nike’s strategy of balancing digital and physical retail presence to meet diverse consumer …

1
Why do brands need to Predispose More People? 28:29

4d ago28:29

28:29

Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More People to increase the probability of purchase, and this can be measured through Demand Power and Pricing Power. Adele highlights the importance of predisposition in both acquiring new customers and retain…

1
Why do brands need to Be Meaningfully Different to More People to drive growth? 21:03

5d ago21:03

21:03

In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, especially in challenging economic times. Host Jane Ostler talks to Kantar’s Graham Staplehurst about the Blueprint’s Growth Driver, Be Meaningfully Different to More People. This episode highlights the…

1
The Importance of Tokenization in Real Estate Part 1 13:08

8d ago13:08

13:08

In this podcast episode, Johnny Zhang interviews real estate entrepreneur Matthew Teifke, Co-Owner of Teifke Real Estate. They discuss Matthew's background in real estate, his experience in brokerage and investments, and his insights on different real estate markets. They also touch on topics such as owner financing, data centers, and the use of to…

1
AI 2030: Provoking insights for smarter and more efficient outcomes 20:25

12d ago20:25

20:25

Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to J. Walker Smith ,Global Knowledge Lead at Kantar; Mark Vis…

1
Understanding Crypto Taxes and Taxable Events 34:54

15d ago34:54

34:54

In this conversation, Johnny Zhang and Abhinav Soomaney, Manager at Kelley +Partners, discuss the tax implications of investing in cryptocurrencies and tokenized assets. Abhi, a crypto tax expert, explains that any transaction involving cryptocurrencies, including swapping one crypto for another or buying stablecoins, is considered a taxable event.…

1
Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth 22:05

17d ago22:05

22:05

Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next big trends always start in the margins of society. In this podcast, Dr Nicki Morley is joined by Dr Helen Edwards (Adjunct Associate Professor of Marketing at London Business School, Author, Columnist…

1
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP 26:01

22d ago26:01

26:01

In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing and how brands grow. They explore the pressing challenges faced by CMOs, including navigating economic turbulence, the fragmentation of media, and the global versus local brand debate. Mark shares his …

1
The Importance of Supply Chain Management and Collaboration 39:31

22d ago39:31

39:31

In this podcast episode, Johnney Zhang interviews Jon Kirkegaard, the Founder of DCRA Inc. and DCRA Technologies, and an expert in supply chain solutions and manufacturing engineering. They delve into the critical importance of supply chain management and the necessity for efficient, collaborative processes. Jon elaborates on how DCRA Inc. aids bus…

1
The Future of Real Estate: Exploring Tokenization 33:44

29d ago33:44

33:44

Welcome to the first episode of Future-Proof of Real Estate, hosted by Johnney Zhang. The guest, Adam Torres, has extensive experience in podcasting and has done over 6,000 episodes. They discuss the vision and goals for the podcast, which focuses on the future of real estate and the concept of tokenization. Tokenization is seen as a game-changer f…

1
214. Kitchen-table A.I. automations, with Ashley Francis 52:13

1M ago52:13

52:13

This week, we're diving back into the world of AI to uncover some practical ways this technology can take over tasks that are consuming too much of your time. At a recent MACPA Town Hall, 64% of accounting professionals admitted they haven't tried generative AI tools. Many might think they're not using AI at all, but the reality is they're likely i…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 21:50

1M ago21:50

21:50

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the increasing importance of brand in driving growth. AB InBev’s portfolio includes more than 500 global and local brands; one in every four beers sold globally is an A…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys 21:26

1M ago21:26

21:26

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing Officer, Infosys about the increasing importance of brand in driving growth. Sumit Virmani joined Infosys in 2004, and has held multiple strategic positions across product, platform, and corporate marke…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G 23:41

1M ago23:41

23:41

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of BrandZ, talks with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G about the increasing importance of brand in driving growth. In 2024, P&G brands Pampers, Gillette, Pantene Pro-V, and Olay once again feature in the Kantar BrandZ Most Valuable G…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo 18:58

1M ago18:58

18:58

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ talks with Jane Wakely, Chief Consumer and Marketing Officer PepsiCo about the increasing importance of brand in driving growth. Jane Wakely leads PepsiCo’s Global Consumer organisation. Prior to joining PepsiCo, Jane was CMO at Mars. Jane belie…

1
213. Tech's impact on tax, with Andrew Hatfield 39:58

2M ago39:58

39:58

A decade ago, there were predictions that certain accounting jobs would be replaced by automation. Now, in the age of AI, we're still here and thriving. Today's conversation focuses on how we can collaborate with technology to enhance our work and deliver greater value to clients. To delve into this topic, I spoke with Andrew Hatfield, Co-Founder a…

1
#49 A distribuição da riqueza global 34:50

2M ago34:50

34:50

Neste episódio, Vítor Mário Ribeiro, Henrique Amaral Dias e José Carlos Tomás falam sobre riqueza, nomeadamente na forma como esta se distribui em termos de gerações e países, mas também em termos de classes de ativos. Neste ponto, damos especial destaque a diferença entre ativos reais e ativos financeiros, tendo como base da conversa: - O inquérit…

1
How Reckitt uses attention to elevate their campaigns from playback to payback 22:41

2M ago22:41

22:41

In this podcast Duncan Southgate, Senior Director of Global Creative at Kantar, talks to Chris Lindsley, Global Insights and Analytics Director at Reckitt Benckiser, about the role of attention in the creative development process. Hear about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Ch…

1
212 AI: Artificial or augmented intelligence? With Kacee Johnson 29:58

2M ago29:58

29:58

Today we're touching on the AI subject once again - something we'll likely be talking about for some time given the projections about how this technology will turn the accounting profession on it's head. A recent Thomson Reuters report shows many within our industry are already using AI tools and there is growing optimism about AI's role in the ind…

1
How Guinness (nitro)surged their innovation 28:06

2M ago28:06

28:06

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.🏆 Hear about how Guinness embodies their core brand values (channelling the founder's vision is still ver…

1
211. Talent's impact on internal controls, with Dr. Rebecca Hann 44:09

3M ago44:09

44:09

In this episode, we're continuing our focus on the pipeline issue but this time we're looking at it's impact on corporate America specifically. Companies, big and small, are citing a shortage of skilled accounting personnel for weaknesses in financial reporting controls. This deficiency is a significant predictor of potential restatements of financ…

1
060 Embracing a Sustainable Approach with Claire McEvoy 51:20

3M ago51:20

51:20

In this episode, I’m thrilled to welcome my guest, a good friend and LR Comms client to the show, and that is the gorgeous Claire McEvoy. Claire is the founder and owner of Alta Hair Studio and Light Lounge, an eco hair and beauty salon nestled in the picturesque Chapel en Ie Frith, in the Peak District. Claire shares insights into her journey as a…

1
EP 109 - Chatgpt interviews Oskar Andermo in the style of Oprah Winfrey 16:52

3M ago16:52

16:52

Join us for a groundbreaking episode where Oskar Andermo is interviewed by an AI with the engaging style of Oprah Winfrey. This one-of-a-kind session dives deep into Oskar’s experiences and philosophies, but with a twist—the interviewer is ChatGPT, an advanced artificial intelligence. Experience the intriguing dynamics of a conversation where human…

1
210. Where will the pipeline dust settle? with Lexy Kessler 29:33

3M ago29:33

29:33

This week, we're diving into a well known, critical issue gripping our profession: the shortage of CPAs. It's a widespread challenge impacting businesses, causing staffing gaps, burnout, and compromised client service. The scarcity of expertise has escalated workloads, hindered recruitment and retention, and even led some firms to decline work due …

1
059 What's the point of marketing my business? 24:46

3M ago24:46

24:46

In today's episode, I'm discussing the changing landscape of marketing and challenging some of the traditional approaches. Sharing insights from my conversations with various business leaders and highlighting some common misconceptions about marketing. Whether it's the MD of a successful engineering firm questioning the value of marketing or a frus…

1
The secrets behind winning products with Product of the Year 17:08

3M ago17:08

17:08

In this podcast we celebrate our partnership with Product Of The Year, speaking to Mike Nolan, CEO and Founder. We’ve been working closely over the last twenty years to identify the innovations that consumer really love. By looking at some of the top performers over the last 5 years, we can see how small changes can lead to substantial improvements…

1
209. Is A.I. the answer? with Will Hill 51:14

3M ago51:14

51:14

We've spent a good amount of time discussing new technology (A.I. in particular) and what it all means for CPAs and our profession. However, amidst these discussions, we've overlooked the strategies for implementing broader changes, including new technology, ideas, mindsets, and work processes. After browsing numerous articles, I came across a reso…

1
058 Building trust: The key to future-proofing your business Pt2 21:19

3M ago21:19

21:19

“The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini. This is Part 2 of my Building trust: The key to Future-Proofing your business episode where I’m taking you through my 14 step checklist to build the trust factor in your business. If you haven…

1
057 Building trust: The key to future-proofing your business Pt 1 36:15

4M ago36:15

36:15

If you’ve worked with me or you’ve read my book you’ll know that I believe that TRUST and GOODWILL is the essence of everything and the most effective and sustainable way to build and grow your business. In this 2 part episode I take you through my 14 step checklist to build the trust factor in your business: Be real. People have different expectat…

1
#48 A liquidez e as inflações 44:38

4M ago44:38

44:38

Neste episódio vamos falar sobre a importância da liquidez na evolução dos mercados financeiros e a ligação com a inflação.Desde a criação de liquidez até à intervenção dos bancos centrais através da política monetária, vamos explorar os efeitos que a liquidez tem na economia real e no setor financeiro. Este episódio está a ser gravado na Coimbra B…

1
Connected Innovation: How to innovate differently 16:53

4M ago16:53

16:53

Tune in to the inside story of our Connected Innovation report as Dr. Nicki Morley delves into the world of innovation with a panel of Kantar experts. Join them as they uncover the key to unlocking truly meaningfully different innovation through a connected approach. From describing their favourite innovations, the importance of great advertising a…

1
208. The science behind purpose, with Britt Andreatta 39:35

4M ago39:35

39:35

My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Me…

1
056 Building Trust and Safety in the Workplace 39:32

4M ago39:32

39:32

Today I want to talk to you about a topic that has been pivotal in my career and in my passion for all things communication, manufacturing and championing people in business. And that is Visible Felt Leadership. An incredibly important and valuable concept that you can embrace and use in your business to help you to show you care, change and streng…

1
How viral humour boosted one of Nordics’ leading travel brands 28:41

4M ago28:41

28:41

Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing such varied topics as the country’s low birth rate and the reluctance of pet owners to go on holiday. In this episode of Future Proof, Jane Ostler talks to the team behind these award-winning ads, Søren Christensen, Partner & Strategy Director at agenc…

1
#47 A China e o mundo - economia e geopolítica 42:51

4M ago42:51

42:51

Neste episódio, vamos falar sobre a China, nomeadamente a influência deste grande tigre asiático no mundo. Ao longo do episódio falaremos também sobre o papel da China em termos de economia global e geopolítica, tendo em consideração os principais blocos mundiais e das suas implicações para os mercados financeiros. Este episódio está a ser gravado …

1
207. A.I.'s keys: Curiosity, Usefulness, with Jason Staats 35:31

5M ago35:31

35:31

We've had some great conversations recently about A.I.; what it means for our profession and how to integrate it into our work. This week, I talk to Jason Staats, who has been on the leading edge of A.I. and has a wealth of knowledge to share with CPAs about this new technology. Jason's main message about A.I. is that as groundbreaking and game-cha…

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Future Proof Podcasts

Podcasts, die es wert sind, gehört zu werden

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