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At the Wool Academy Podcast, the show's host Elisabeth van Delden, talks to one wool industry expert every week. Guests of the show are wool growers, marketing experts, retail brands, researchers and many more. The focus of the Wool Academy Podcast is to find out what is working now to be successful in wool while discussing different business, product, brand and social media strategies. You will be surprised how many wonderful stories wool has to tell.
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Tom and Sophie Holt raise Dohne Merinos on their farm Coonong Station in Australia. Coonong Station is RWS and Authentico accredited as well as being the only Australian wool producer to be Certified Humane. Coonong station is a declared native wildlife sanctuary and also operates a kangaroo rescue, rehab release facility and is all WIRES certified…
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Nora and Viktor Jelinek run a business by the name Visual Narrative. They are specialised in helping companies tell their stories successfully through photography. They are particularly focused on helping sustainable and socially conscious businesses succeed through their beautiful images. In this episode, Nora and Viktor Jelinek share insights int…
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Dr. Paul Swan is the Program Manager of the sustainability standard Sustainawool at the Australian Wool Exchange (AWEX). In this Wool Academy Podcast interview, Paul Swan provides details about Sustainawool and discusses challenges and opportunities for sustainability standards within the wool industry.…
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Cody Nicholson-Stratton shares the story of how he and his husband Thomas were looking to diversify their family's farm and promote sustainability for future generations. Together with two more generations living and working on the farm, the two expanded the farm to include rabbits, chickens, sheep, goats, and grass-fed beef. They pride themselves …
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Susan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainability standards and their outstanding work has been recognised by several industry awards. In this interview, Susan shares details about how she and her …
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Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they w…
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Ian Whiteford is responsible for Sustainability and Compliance at the Schottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing its sustainability strategy and the lessons learned on the way.Von Elisabeth van Delden
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Pam and Andre Christie-Smith farm in 6th generation on their sheep farm Kleiheuwel Trust in South Africa. In this episode, they share insights into their everyday farm life of running a sustainable and animal welfare friendly farm. They explain how they know if their sheep are happy through good shepherding and by looking at the numbers.…
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Mark Ferguson is an Agricultural Geneticist specialised in sheep and other natural fibre animal breeds. Mark is also the host of the Head Shepherd podcast. On this show, Mark and Elisabeth talk sheep genetics and the importance of telling the wool story.Von Elisabeth van Delden
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Richard Daugherty is a South African wool grower based in Australia. He and his wife Sarah and their two children farm on Balala Station west of Uralla since 2011. Richard is highly committed to regenerative farming and ensuring hight animal welfare standards. In this episode, Richard shares his story of starting to farm merino sheep and provides i…
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Lesley Prior successfully breeds merino sheep on her farm near Devon in the UK. Something many sheep farmers never thought possible. In this Wool Academy Podcast interview, Lesley shares her vision of creating a large merino sheep flock in Europe and gives insights into her Tellenby Merino Sheep breeding business.…
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In this Wool Academy Podcast episode, Sustainability Wool Industry Expert and Journalist Tone Skardal Tobiasson shares insights into the different wool research projects she helped develop and coordinate successfully in Norway. The common thread of these Norwegian wool projects is the goal to identify and develop product applications for coarse woo…
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The Covid-19 pandemic has lead to a strong decrease of coarse wool prices. What does this mean for the little Flock Wool Trading Company who just collected its first container of Albanian wool ready for sale? CEO of Flock Wool, Evan Thomsen and CMO Elisabeth van Delden talk openly about the devastating situation the pandemic has put the start-up in…
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Managing Director Ralf Kunert of Naturamus explains what can be achieved when creating partnerships across different industries. One of the by-products of scouring (washing) wool is wool grease, which is refined into lanolin. Lanolin is an important raw material for the cosmetics and pharmaceutical industry as it forms the basis for lipsticks and c…
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Introduction Monica Ebert is the International Brand Development Manager at BKB in South Africa. Part of Monica's work portfolio is the company's outdoor apparel brand Core Merino. In this episode, Monica talks about the opportunities and challenges of marketing a South African merino wool product. About Monica Ebert Monica Ebert Is The Internation…
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Introduction Yvar Monasch is the Managing Director at Best Wool Carpets, a company based in the Netherlands. In this interview, Yvar shares insights about the tufting carpet industry and about Best Wool Carpets. As the company's name already conveys, Best Wool Carpets is an advocate for wool and is constantly trying to find new ways to communicate …
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Introduction Over the course of one year, Luke Hooke wore only wool, documenting his journey as his Year of Wool. In this podcast interview, Luke reflects on his experience during the last 12 months. About Luke Hooke Luke Hooke is the young Australian behind Year of Wool, a project promoting wool clothing and the wool industry. For 365 days Luke wo…
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Introduction Eric Bjergso introduces us to the Canadian sheep and wool industry. In his interview, Eric provides insights into the history of the Canadian wool industry, sheep breeds and wool qualities. He describes the challenges and opportunities Canadian wool growers are faced with and how the Co-operative is supporting its members in the same. …
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Introduction Celebrating episode 100 of the Wool Academy Podcast it is time to hear more about the host of the show, Elisabeth van Delden. In this episode, Monica Ebert, a former guest of the show, interviews Elisabeth about the podcast. Elisabeth will take you behind the scene of the podcast. You will learn how Elisabeth came up with the idea for …
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Introduction Rebecca Burgess introduces the Fibershed, a non-profit organization that explores and actively implements regional textile fiber and natural dye supply chains. In the interview, Rebecca explains how the idea for Fibershed developed and how it became an ever-growing self-sufficient community of wool growers, ranchers, designers, clothma…
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Introduction Gudrun Rógvadóttir is the co-founder of the Faroe Island Knitwear label Gudrun and Gudrun. Together with the designer Gudrun Ludvig she started the label in 2000. Ever since the label grew to a well-known knitwear brand. In this podcast episode, Gudrun tells the story of how and why she started the label. She also introduces us to the …
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Introduction James Braszell is a full-time shearer based in Australia. James found a creative way of sharing his passion for his work and life in the shearing sheds through his photography. Every day while shearing, James captures unique moments of life in the shearing shed. In his Wool Academy Podcast interview, James shares insights into the work…
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Introduction Allan De Boos has been working in the wool industry his whole career. As the Programme Manager responsible for the Woolmark Wool Education Course at tertiary level he shares his knowledge with the wool industry's future designers and engineers. In this episode, he talks about the programme and explains the importance of educating stude…
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Introduction Yolanda Leask and Martin Brambley are the two young entrepreneurs behind the company Doppelhaus. In this episode, the two fashion textile experts talk about their product Cloudwool. Cloudwool is a non-woven fabric made out of wool. Yolanda and Martin share how they came up for the idea of Cloudwool and what they are trying to achieve w…
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Introduction Cobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective…
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Introduction Francesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to surviv…
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Introduction Dave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave is also an expert when …
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Introduction Ben Watts is a wool grower based in Australia who is using automation technology to help him run is farm more efficiently and more effectively. Drones, RFID tags or automated scales all help Ben look after his sheep, the farm, ensure the health of his stock and improve is production and therefore his overall business. Ben explains in t…
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Introduction Derelee Potroz-Smith is the CEO and Co-founder of Woolchemy based in New Zealand. Woolchemy processes wool with its innovative neweZorb treatment to make it super-absorbent. In this Wool Academy podcast, Derelee tells the story of how she and her mother came up with the idea for Woolchemy and how she developed the business over the pas…
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Introduction Evan Helle is a fourth generation sheep rancher and co-founder of the merino wool retail brand Duckworth. In this episode, Evan shares the story of his family, the family ranch and the decision to add more value to their wool by starting an apparel business. He shares insights into the benefits and hurdles of running a vertically integ…
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Introduction John Roberts is the General Manager Eastern Hemisphere of the Woolmark Company - Australian Wool Innovation. IN his position he leads the Asian Woolmark offices as well as the Woolmark Resource Centre. In this interview, John Roberts shares insights into the Asian wool consumer and manufacturing markets. John also explains the concept …
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Introduction Gerhard Schoppel is the owner and creative mind behind the premium hand knitting yarn Schoppel Wolle. In this episode he talks about the hand knitting business and why he decided to go premium. Gerhard also shares the journey he went through to source his wool only from Patagonia in Argentina and to have his products GOTS certified. Ab…
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