The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
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Welcome to the Cervical Wellness Podcast with Denell Randall, a place where we dive into the realm of the cervix, the deep pelvis, and all the nitty gritty of taking care of our beautiful human bodies. It's here where cutting-edge conversations are had on subjects such as lifestyle medicine, habit & behavior change, human physiology & wellness, and the modern-day grass-roots revolution that's happening within the field of women's health.
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UCM 249: “Being Excellent in the Ordinary” with Dr. Jason Sabo
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29:09Dr. Jason Sabo joins the UCM Podcast. In this episode, we discuss the importance of bringing passion and excellence in the details of your upper cervical practice. Dr. Sabo encourages doctors to focus on providing incredible value to each patient experience. This is your opportunity to learn from another upper cervical practice in this episode.…
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UCM 248: Is This Your Year to Add an Associate to Your UC Practice?
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23:05Dr. Bill Davis joins the UCM Podcast. In this episode, Dr. Davis breaks down the key signs that it’s time to add an associate to your upper cervical practice. He dives into the financial factors, the right timing, and how to set clear expectations for a successful transition. If you’re considering bringing on an associate—or just unsure if now is t…
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UCM 247: Learn how to Serve Bigger and Leave a Legacy with Dr. Justin Brown
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32:01Dr. Justin Brown joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the phenomenal growth of Dr. Brown’s practice in South Florida over the past two decades. Dr. Brown discusses the importance of leaving a legacy with your Upper Cervical Practice. This is your chance to learn from an upper cervical practice master about how…
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UCM 246: How to Use AI Technology to See More New Patients This Year
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25:52Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses how to use AI technology to improve the efficiency and effectiveness of your upper cervical practice. This is a powerful episode to help you use AI tools to bring more patients into your practice and convert them into lifetime patients who will refer others. This is game changing t…
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UCM 245: 8 Phases to Build Patient Loyalty with Dr. Bill Davis and Tony Hook
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44:12
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44:12Dr. Bill Davis and Tony Hook join the UCM Podcast. In this episode, we discuss the eight phases to take patients from the “assess phase” all the way through the advocate phase. This is a powerful episode to help you effectively retain new patients into lifetime patients who refer others. By focusing on each of these phases and implementing the impr…
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UCM 244: How Dr. Jamie Cramer Has Consistently Invested in Her Team to Impact Her Community
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34:28
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34:28Dr. Jamie Cramer joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the sustained growth of Dr. Cramer’s practice in Troy, Michigan over the past two decades. Dr. Cramer discusses the importance of investing in her team with consistent training and meetings. She also discusses the power of her chiropractic philosophy and co…
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UCM 243: How Dr. Kyle Konas has scaled a $3 Million Upper Cervical Practice in 6 years
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34:38Dr. Kyle Konas joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the incredible growth of Dr. Konas’s practice in Traverse City, Michigan. Dr. Konas discusses his operations in detail and how he has scaled his practice to the point where he does not even see patients anymore, yet his practice produces unbelievable results…
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UCM 242: Why Your UC Practice Can’t Grow past 20 K per Month (& How to Fix It)
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29:52Dr. Bill Davis on the UCM Podcast In this episode, Dr. Bill Davis discusses the how-to breakthrough $20,000 per month what we refer to as practice growth stage I. he also discusses the specific steps you need to take to progress through this stage as quickly as possible. This is an important topic for doctors who are stuck in this practice growth s…
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UCM 241: Building an Alliance with Patients to Improve Results with Dr. John Stenberg
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40:02Dr. John Stenberg on the UCM Podcast Dr. John Stenberg joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of connecting with the person with the spine to improve results. Dr. Stenberg provides practical advice on how to effectively connect with a patient during the consultation, exam, report, progress exam a…
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UCM 240: Building a Breakthrough Blueprint to Thrive in 2025 with Dr. Bill Davis
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42:06Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis discusses 5 building blocks necessary to build a breakthrough blueprint to thrive in 2025. Dr. Bill Davis shares his experience and insights as it relates to having a breakthrough in 2025 regardless of practice growth stage. This is a must-listen for anyone who wants to win in 2025 …
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UCM 239: 2024 Upper Cervical Practice Best Practices Survey Review
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39:02Dr. Bill Davis and Tony Hook on the UCM Podcast In this episode, we discuss our 2024 Upper Cervical Practice Survey, and the best practices derived from the data. Dr. Bill Davis and Tony Hook share their experience and insights as it relates to the survey data. They discuss average office visit cost, care plan cost, PVA and more important statistic…
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UCM 238: Right Team, Right Fit - 4 Ways to Know if Your Team is Built to Grow
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47:09In this episode, we discuss how to build a successful upper cervical practice team. Dr. Bill Davis shares his experience and insights on the four essential elements for a thriving practice: a purpose-driven doctor, efficient systems, effective marketing, and a motivated and well-trained team. He emphasizes the importance of aligning the team with t…
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UCM 237: Understanding and Communicating ADIO and Functional Integration to Patients with Dr. James Pietrek
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37:09Dr. James Pietrek joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss patient education and how to communicate the above down inside out philosophy to patients. We specifically talked about functional integration and helping patients to understand how the physical, mental, emotional, social and spiritual are interconnected.…
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UCM 236: 3 Simple Ways to Honor God with Your Upper Cervical Practice
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40:09Dr. Bill Davis joins the UCM Podcast to talk about honoring God with your upper cervical practice. In this episode, he discusses three ways to lead your practice in such a way that honors God. He also discussed the importance of consistency in your life and practice for the glory of God. This is a must-listen if you want to have a thriving upper ce…
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UCM 235: Building a Culture and Systems of Excellence with Drs. Lucas & Amy Watterson.
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35:47Drs. Lucas & Amy Watterson joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of investing in your team’s culture and systems to promote excellence. Drs. Lucas and Amy discussed the benefits of investing in their marriage to promote a healthy culture within their practice. They also discussed the importance …
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UCM 234: Using Block Scheduling to Maximize Efficiency of Your UC practice!
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17:49Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of using block scheduling to maximize the efficiency of your practice. He discusses the challenges of cluster booking for some doctors and how to overcome them. He also discusses the importance of having a guide to help you with accountability, resources, and a clear…
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UCM 233: 5 Prep Steps to Take before Hiring Your First Associate with Dr. Bill Davis!
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39:06Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the challenges and skills that you must develop to hire your first associate to continue growing beyond practice growth stage 2. We discuss the focus you must have on purpose, metrics, roles, new patients and the right plan. If you have built a great solo practice, and you are read…
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Growing Beyond a Million Dollar Practice with Dr. Bill Davis & Tony Hook!
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29:24Dr. Bill Davis joins the UCM Podcast with host Tony Hook. In this episode, we discuss the challenges and skills that you must develop to continue growing beyond practice growth stage IV. We discuss the focus you must have on empowering, equipping and efficiency. If you have built a million-dollar practice, and you are ready to keep growing, then th…
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UCM 231: Building a Win-Win Associate Situation with Dr. Noel Lloyd
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31:22Dr. Noel Lloyd joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss how to build an associate relationship that is a win for both the clinic director and the associate. We discuss the challenges and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources,…
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UCM 230: Moving Through the 1st 3 Practice Growth Stages as Quickly as Possible
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15:59Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of moving through practice growth stage 1 and 2 and into practice growth stage 3 as quickly as possible. He discusses the challenges of each stage and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability…
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UCM 229: 4 Keys to Breakthrough 20K mo in Collections This Year!
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39:40Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of the four keys to focus on to break through practice growth stage one. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.Von Dr. Bill Davis
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#25: The Psychoemotional Healing of an Undesired Cesarean Birth Experience with Allison Winston of the Cesarean Doula
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55:29After a 6 month haitus from this podcast, I'm excited to be back to offer this interview with Allison Winston aka the Cesarean Doula. In this episode we talk about: -Allison's experience of having an undesired cesarean birth experience after planning for an unmedicated home-birth and how this led to the development of her work with the Cesarean Dou…
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UCM 228: The Power of Focus with Dr. Tron Malachowski
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33:33Dr. Tron Malachowski joins the UCM Podcast with host Dr. Bill Davis. In this episode, he discusses the importance of having focus in every stage of practice growth. He also discusses the importance of having a plan in place to continue to grow for years to come.Von Dr. Bill Davis
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Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of having a legacy transition plan in place to transition your practice to someone else through retirement, selling etc. He also discusses the importance of having a plan in place, regardless if you are ready to do this now or in the future.…
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UCM 226: The importance of holding is healing and patient education with Drs. Connor and Leigh Davis
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41:09Drs. Connor and Leigh Davis join the UCM Podcast with host Tony Hook. In this episode, we discuss the importance of patient education, specifically the holding is healing principle, and how it has been so important in the growth of their practice. They also discuss specific steps they have taken to grow their new practice to a tremendous success.…
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UCM 225: 6 Must-Use Digital Strategies to Grow Your UC Practice in 2024!
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32:40Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss 6 must use digital strategies that are working in 2024. Including specific strategies for Google, Facebook, Instagram, TikTok and more.Von Dr. Bill Davis
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Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss how to move into practice growth stage 6 – Multiple Practice Master with three or more locations. Including skills and resources you need to focus on and how to get help. Listen in to empower your vision.Von Dr. Bill Davis
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UCM 223: Using Local Social Media Influencers to Grow Your Practice
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19:38Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we discuss the impact of local social media influencer marketing. Including the benefits and implementation of this powerful strategy. Join us to help you continue to grow your practice!Von Dr. Bill Davis
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UCM 222: How Do You Systematically Grow Your Upper Cervical Practice?
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37:37Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Jo…
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UCM 221: How Does a Scaling Master Move to the Next Practice Growth Stage?
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11:54Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.Von Dr. Bill Davis
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UCM 220: Launching Your Legacy: 5 Key Steps to Starting Your Own UC Clinic
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45:47Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses five key steps in starting your own upper cervical clinic in order to launch your legacy.Von Dr. Bill Davis
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UCM 219: How to Build a UC Specific Patient Education System Without Spending Months Developing It!
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40:06Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to build an upper cervical specific patient education system without spending months developing it.…
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UCM 218: How Does an Associate Master Move to the Next Practice Growth Stage?
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12:03Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage including skills needed to level up, what to focus on and much more.Von Dr. Bill Davis
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UCM 217: Developing A Plan for Transitioning Out of Practice
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43:35Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen circumstances, there is no plan set in place and the practice just stops. Dr. Boring has successfully transitioned out of pract…
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UCM 216: 4 Boxes You Must Check before Hiring Your 1st Associate
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32:22Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to f…
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UCM 215: How to Stop Seeing Patients and See Your Practice Grow!
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29:30Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and mentor mindset that is necessary to make this wo…
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UCM 214: Leveling up through the Stages of Practice Growth Part Two
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40:31Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focu…
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Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podc…
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UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice!
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28:51Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you’re worth, understand your labor efficiency ratio and much more. Chec…
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UCM 211: Aligning Purpose and Practice: A Chiropractic Journey
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41:53Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on what you need …
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Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get…
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UCM 209: Successfully Building a Multiple Practice System to Serve Your Community
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34:31Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast, Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. John…
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UCM 208: 7 Ways to Glorify God with Your Upper Cervical Practice!
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36:17Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses seven ways to glorify God with your upper cervical practice. Dr. Bill discusses the opportunities an upper cervical specialist has to advance the kingdom of God through their practice. Check out this podcast and …
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UCM 207: Leveling up through the Stages of Practice Growth Part One
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48:59Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses with Tony Hook the necessary skills to focus on in each of the first three practice growth stages. Dr. Bill and Tony discussed the challenges of being a Do Everything Doc, a Misaligned Doc and a Trailblazing Doc.…
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Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the challenges of being a Do Everything Doc. and what is necessary to break out of this initial practice growth stage to find more freedom, flexibility, and stability. Check out this podcast and get engaged for t…
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UCM 205: Book Yourself Solid for Chiropractors
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34:31Dr. Christine Zapata joins the Upper Cervical Marketing Podcast from Seattle Washington. In this UCM Podcast, Dr. Bill Davis interviews Dr. Christine who has recently written a new book called Book Yourself Solid for Chiropractors with Michael Port. Dr. Christine shares some important concepts from the book including creating your ideal patient pro…
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UCM 204: 8 Mistakes to Avoid When Opening a 2nd Upper Cervical Practice
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33:19Dr. Bill Davis on the Upper Cervical Marketing Podcast What you are going to learn today… How to effectively DUPLICATE YOUR PRACTICE CULTURE in a second location What you need to do to make sure you DON'T HURT YOUR ORIGINAL LOCATION as you build the new one How to BE SURE YOU NEED TO OPEN A 2ND LOCATION to continue to grow Where you need to be WITH…
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#24: The Biomechanics of the Female Body & How It Informs Pregnancy, Birth and Overall Women's Pelvic Health with Adelaide Meadow
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1:11:23In this episode I interview Adelaide Meadow to discuss how the biomechanics of our body can inform our labor experience, birth outcome, and overall experience in our female body. This interview is a perfect segue following the sharing of my birth story in the last episode, as if offer insight and potential 'answers' as to why my (and many others) b…
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UCM 203: Fulfill the Mission by Empowering New Doctors with Dr. Angelo Colavita
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42:47Dr. Dr. Angelo Colavita on the Upper Cervical Marketing Podcast Dr. Angelo Colavita joins the Upper Cervical Marketing Podcast from Clifton, NJ. In this UCM Podcast, Tony Hook interviews Dr. Angelo who shares his heart to equip and empower more students and doctors to be impactful chiropractors. We discuss how he and other leaders in the upper cerv…
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Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill answers a common question that upper cervical specialists ask “how frequently should you redesign your website”?. We discuss the factors to consider and a good rule of thumb. We also discuss other digital marketing and bra…
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