Join Mischa Smith and Alex Violette as they share their passion and knowledge of the craft beer industry. Each week, they will be joined by a different guest to discuss the world of beer and share their stories. Whether you're a seasoned craft beer enthusiast or just getting started, there's something for everyone on Beer Stories. Tune in and join the conversation. Welcome to Beer Stories! Learn more about Pasteur Street Brewing Co. Follow us on Facebook.
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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BONUS EPISODE: Host of Seven Million Bikes Podcast & Producer of Beer Stories, Niall Mackay
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In this Bonus Episode, Alex & Mischa interview Producer Niall about HIS craft beer journey! They discuss Niall's favourite thing about beer, that time he quit drinking for a year and a half, his first memory of discovering craft beers, the Australian craft beer scene (from back in the day), visiting St. James's Gate, the sanctity of the bar area, d…
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Learn more about Pasteur Street Brewing Co. Follow us on Facebook.Von Niall Mackay
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Founder & Owner of Steersman Brewery, Wayne Su
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Alex & Mischa wrap up Season 1 of Beer Stories by talking with Wayne Su, Founder & Owner of Steersman Brewery, another craft brewery based right here in Ho Chi Minh City, Vietnam! They talk about Wayne's discovery of craft beer here in Vietnam after growing up in Taiwan, his homebrewing start leading to opening his own brewery in Saigon, winning in…
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Please enjoy this sneak peek at the final episode of Beer Stories Season 1, where Alex & Mischa welcome the Founder of Steersman Brewery, Wayne Su into the studio! They discuss starting a brewery in Vietnam and all of the ups and downs of that fun process! Full episode coming on Monday - cheers! Learn more about Pasteur Street Brewing Co. Follow us…
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Sales Rep for HiWine and Formerly of Pasteur Street Brewing Company, Kat Marshall
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Welcome to Beer Stories Episode 8! Alex & Mischa welcome their former colleague and current HiWine Sales Rep Kat Marshall into the studio to discuss the Vietnamese Craft Beer Industry from an insider's look! Kat talks about how she got into the craft beer scene with the guys at BiaCraft & Quan Ut Ut, and then joined Pasteur Street Brewing Company a…
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Sneak peek of Beer Stories Season 1 Episode 8!! The guys welcome Kat Marshall into the studio to talk about the Vietnamese Craft Beer Industry from the Vietnamese perspective! Kat has been an important figure in the evolution of craft in Saigon, working first as a server and then supervisor at BiaCraft before joining Pasteur Street Brewing Company …
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Co-Founder & CEO of Heart of Darkness Craft Brewery, John Pemberton
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Welcome to Episode 7 of Beer Stories! Enter The Darkness with Alex & Mischa as they sit down with the man behind Heart of Darkness Craft Brewery in Saigon, Vietnam! The boys discuss the joys of starting a brewery from scratch in a foreign country, how John first discovered craft beer, HOPS!, building a brand, Joseph Conrad, Wholesale vs. Retail, wh…
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Enter The Darkness with Alex, Mischa, and Heart of Darkness Craft Brewery CEO John Pemberton! In Episode 7 of Beer Stories, the lads discuss all things Craft Beer Vietnam and do a deep dive on a few certain styles that they love. Full episode coming on Monday - enjoy this preview for now. Cheers! Learn more about Pasteur Street Brewing Co. Follow u…
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Founder & Owner of Saigon Cider, Hannah Jefferys
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In Episode 6 of Beer Stories, Mischa & Alex welcome Hannah Jefferys, Founder and Brewmistress of Saigon Cider, into studio. The episode is bookended, as always, by The Hangover Check and Fact or Fiction. In between they discuss a range of topics, including differentiating craft cider from craft beer, Cider's specific appeal to Vietnamese drinkers, …
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For Episode 6, Alex & Mischa welcome Vietnam's first Cider Maker, Hannah Jefferys of Saigon Cider! They discuss a range of topics, including the difference between Craft Beer and Craft Cider, as well as her unlikely path to starting her own company on the back of following her passion. Please enjoy this sneak peek at the next episode of Beer Storie…
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Founder of Brew Asia (Formerly SEA Brew), Charles Guerrier
1:02:56
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In Episode 5 of Beer Stories, Alex & Mischa talk to Charles Guerrier of Brew Asia about a range of topics, including how he started the South East Asian Brewer's Conference (recently renamed Brew Asia for 2023), why he loves visiting Saigon so much, how much and how quickly Brew Asia has grown, the Vietnamese Craft Beer Industry, how you deal with …
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Please enjoy this preview of Episode 5 of Beer Stories - Alex & Mischa welcome Charles Guerrier of Brew Asia (formerly SEA Brew) to the studio to talk about the conference he created that unites brewers from across Asia for an annual conference, trade-show, and shenanigans! They also discuss how the industry has evolved in this part of the world, o…
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Founder & CEO of Turtle Lake Brewing Company, Lamont Wynn
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In Episode 4 of Beer Stories, Alex & Mischa talk with the Founder of Turtle Lake Brewing Company (Hanoi, Vietnam), Lamont Wynn, about Opening a Craft Brewery in Vietnam. Over the course of the conversation they touch on stories about what Lamont was doing when he decided to start Turtle Lake, the logistics of starting any company up in Vietnam as f…
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Enjoy this sneak peek to Episode 4 of Beer Stories, where Alex & Mischa chat with Lamont Wynn, Founder & CEO of Turtle Lake Brewing Company, out of Hanoi. They discuss the joys and hardships of starting a craft brewery in Vietnam and a variety of other topics. They also bring back The Hangover Check and Fact or Fiction, as well as debuting a new se…
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Founder & CEO of Mixtape Drinks, Chad Mitchell
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In Episode 3 of Beer Stories, Alex & Mischa talk to the Founder & CEO of MixTape Drinks, Chad Mitchell, about Beer Styles! Do they even matter anymore?! They discuss the importance of learning the fundamentals of brewing before you can start playing around with style guidelines, inventing new styles of beer, the ubiquity of IPAs in the current craf…
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This week, Chad Mitchell of MixTape Drinks joins Alex & Mischa to discuss Beer Styles and why differentiating between them matters or not, in the current state of the industry. They cover a multitude of other craft beer topics, as well, including the idea of playing music to your beers! Please enjoy this preview of Episode 3 of Beer Stories. Cheers…
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"Mayor" of Pasteur Street Brewing Company, Beth Caddy
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In Episode 2 of Beer Stories, Mischa & Alex talk with Craft Beer Enthusiast and self-proclaimed "Mayor of Pasteur Street" about what makes a great Guest Experience at a Craft Beer Bar. We discuss what type of personality it takes to lead a group of friends on a night out, forming relationships between guests and service staff at bars & restaurants,…
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For Episode 2 of Beer Stories, Mischa & Alex talk with Craft Beer Enthusiast and self-proclaimed "Mayor of Pasteur Street" about what makes a great Guest Experience at a Craft Beer Bar. We discuss a range of topics related to drinking beers out at bars and we try to order a tower of draft beer for home delivery. We also debut a brand new running se…
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Brewmaster, Co-Founder & CEO Pasteur Street Brewing Company, Alex Violette | S1E1
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In Episode 1 of Beer Stories, Mischa talks to Alex about his craft beer journey, where it all started, Brown Ales, Walter White, favourite beer styles, his Mount Rushmore of beers, the Vietnamese Craft Beer Industry, legacies, and his decision to bring his family back to Vietnam after two years back home in the USA. We also debut our first running …
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TEASER | Brewmaster, CEO & Co-Founder at Pasteur Street Brewing Company (And co-host), Alex Violette
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For Episode 1, Mischa Smith interviews his co-host Alex Violette to kick things off! They discuss Alex's craft beer journey and how it took him from Tennessee to Colorado to Vietnam! They also debut the much-loved "Fact or Fiction" segment to close things out. Please enjoy this preview to Beer Stories Episode 1. Cheers! Learn more about Pasteur Str…
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Join Mischa Smith and Alex Violette as they share their passion and knowledge of the craft beer industry. Each week, they will be joined by a different guest to discuss the world of beer and share their stories. Whether you're a seasoned craft beer enthusiast or just getting started, there's something for everyone on Beer Stories. Tune in and join …
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𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞’𝐬 𝐒𝐭𝐨𝐫𝐲!
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Have you ever dreamed about running your own business? If so, you’re not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds l…
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Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!
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When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences you’ll ever go through. During this episode, we take an exclusive look under…
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Episode Sixteen | The Launch of Shōjō Beer Company + Everything in Between
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During this episode, we took a sneak peak into the life of Haidar Hachem and Marilyn Oroʑco, the founders and creators of Shōjō Beer Co.. We explore what led them into craft beer, their journey & experience in launching their brand new craft beer brand! When creating a craft beer brand it’s important to infuse your unique personality so consumers…
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Episode Fifteen | The Rebranding Process of Bangin’ Banjos Brewing to Pompano Beach Brewing Co.
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During this episode we got to take a look under the hood of Pompano Beach Brewing Co. We got to see what makes them tick and learned why they decided to embark on a rebrand of their entire brewery. Before we get started, let’s really dive into what a rebrand exactly is. A rebrand is the process of changing your image. It’s a marketing strategy of g…
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Episode Fourteen - The Community Impact + Importance of Craft Beer Events!
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Whether you’re a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community! On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading planner…
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Episode Thirteen - Owning Multiple Small Breweries vs One Brewery
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27:55
The craft beer industry is an industry unlike any other. Brewers collaborate on recipes, trade ingredients, and encourage customers to visit neighboring breweries. While it may seem like some markets are oversaturated with craft breweries, it’s this shared sense of community and camaraderie that allows these businesses to thrive.With that in mind, …
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Episode Twelve - The importance of your brand awareness and how it can help propel your business!
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Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand?This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & De…
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Episode Eleven - The Art Of Hustle And Making Your Dreams A Reality!
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Success doesn’t happen by accident and can’t be sustained by luck. You can’t build a great business, achieve a massive goal, or rise to the top of your profession by just going through the motions. It takes a ridiculous amount of hard work and consistently showing up every single day! The only way to get ahead in life is to hustle harder than every…
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Episode Ten: The impact of social media marketing to a breweries overall growth + much more!
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On this episode of The Craft lyfe we chat it up with McKay Ferrell one of the founders of Gulf Stream Brewing. Gulf Stream Brewing Company opened its doors in Fort Lauderdale in 2018. Their 10 BBL brew house is housed in a 5,300 square foot warehouse in the Middle River Terrace neighborhood in Fort Lauderdale.For us, Gulf Stream Brewing is and alwa…
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Episode Nine: Why Become a Social Influencer and Why Businesses Need Them!
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26:07
Have you ever thought about becoming a social influencer or using one for your business? You may be asking yourself, “What does it even mean to be a social influencer?”, right? Well, an influencer is a person who is a thought leader in a particular niche/industry and through their passion they create dynamic content that results in creating a follo…
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From Bousa Brewing Company to Focal Beer Café: A Brewery Rebranding Journey!
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17:07
Have you ever wondered what goes into rebranding yourself or your business? There is a lot that goes into this - and a large majority of it are things that can’t be visibly seen by you or your target audience. This week, we had the honor of interviewing Renée Tovar and César Cabrera - who are Creative Directors at Spotdly Square, a creative agency …
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Episode Seven - Leveraging Your Social Media To Increase Your Relationship With Your Target Audience
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In this day and age, social media has become a highly effective marketing and advertising tool. It has also proven to be one of the most effective digital marketing strategies and one of the main reasons is because anyone with internet access can set up a social media profile - completely free of charge. With this access, they instantaneously gain …
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Episode Six: A Misfit Story - From Homebrewer to Brewery Owner
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28:52
We all like to hear great stories, right? The ones that begin with all odds stacked against a person and through grit and hard work - we see them defy all odds, rising and achieving the goals they set out to do! If you’ve ever dreamt of embarking on a dream or accomplishing something that you never thought was possible - this is an episode you do n…
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Episode Five : Your Personal Brand and Why it’s Important for Everyone to Develop it!
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29:10
Episode Five of The Craft Lyfe is all about your personal brand and why it’s important for everyone to develop it! On this episode, you’ll join your host, Samuel Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe clothing brand, as he interviews his good friend and co-worker, Kristen…
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Episode 4: How the aesthetics of your physical location play a role in your overall brand identity!
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21:11
Have you ever wondered how the aesthetics of a physical location plays a role in the overall brand identity of a business? The brand identity is the visual language that tells a brand story. This includes many more components than you may think, such as the logo, typography, and the design of the packaging being used, among other things.When it com…
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Episode Three : How Having a Sustainability Program Can Impact Your Overall Brand.
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22:50
Over the past two decades, the word sustainability has become a hot topic of discussion. More and more businesses, including the craft beer industry, have begun taking new approaches in developing methods to increase their efficiency, while taking on an ecological responsibility.Having a sustainability program is more than just a fad or buzz word t…
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Episode Two: Thought Process Behind Designing the Artwork for Your Products
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19:59
Join us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing t…
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Episode One: Collaboration and Your Brand with Kevin Abbott of Barrel of Monks
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20:50
Join us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate and…
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Episode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild Ales
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24:09
Join Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your business’s logo plays a vital role in your overall brand.Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt …
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