Hey GorJus! Thanks for joining me on this natural beauty episode. Let,s talk beauty.
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A mole removal treatment is the process of removing moles from the skin. This can be done either on a person’s face or back. There are many doctors who do mole removal treatment in delhi.
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Through all things beauty, we show you what celebrity beauties seem to splurge on! We reveal the secret to getting that makeup tutorial or to nail that hairstyle trend with a hack. Get all of the latest beauty tips skin care remedies decoded here by following our tips, tricks and ideas to get to know the know-how of the beauty world.
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The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
Jules White: Website & SEO Marketing Consultant
Need more traffic and sales through your website, without having to rely so heavily on social media or expensive ads? You need the power of SEO (Search Engine Optimisation)! This show is for beauty and wellness business owners - like salons & medspas, skin clinics, private practitioners, training academies & coaches - who want their website to do more than just look good. You want it to work - bringing in more of the right visitors and helping you turn those clicks into clients and customers ...
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Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of buil ...
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095: Three Simple Checks to Future-Proof Your Website for Search
21:15
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21:15In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and …
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077: How Anianne Owens Grew Her Beauty Brand by Ditching the Rules and Owning Her Aesthetic
43:49
43:49
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43:49Send us a text What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth. Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actuall…
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094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)
39:59
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39:59In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to m…
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093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community
28:02
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28:02In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger onli…
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076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing Control
32:33
32:33
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32:33Send us a text Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive. • Building a successful solo practice by genuinely caring …
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092: Want to Be ‘ChatGPT Famous’? Here’s How AI Really Picks Who to Show
22:38
22:38
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22:38In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommend…
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075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
34:38
34:38
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34:38Send us a text Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy. • Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that…
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091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards
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38:01In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed. Jules and Kelly discuss what it takes for an awards web…
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074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your Sanity
23:43
23:43
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23:43Send us a text Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire. Think about that number for a moment. At 30% of th…
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090: The Silent SEO Mistake That’s Making You Invisible
29:29
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29:29In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors,…
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073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
33:43
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33:43Send us a text Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches. • Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% l…
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089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months
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50:00Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up ab…
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072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room
46:07
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46:07Send us a text What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level. In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emot…
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088: The Photo Fix That Can Instantly Improve Your Website’s First Impression
33:03
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33:03In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’. Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to s…
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071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians
30:55
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30:55Send us a text Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen. Dropping the perfect facade and embracing authent…
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087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools
23:23
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23:23In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses. With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refoc…
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070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First
38:30
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38:30Send us a text Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician …
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086: SEO + Usability Fixes from a Productivity Coach’s Website Makeover
40:37
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40:37In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website. If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized ad…
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069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients
12:16
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12:16Send us a text Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales. Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the bi…
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085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity to the Test
31:35
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31:35In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy w…
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068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your Mind
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12:02Send us a text Ready to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation. This episode tackles this challenge head-on with a powerful reframe: "Hour…
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In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference. Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for bet…
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083: 5 Ways to Make Your Website Match Your Brand
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17:32In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think. Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice…
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067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica
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33:38Send us a text Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships. • Sales rep careers require passion, industry knowledge, and planning abilities • No two days are the same when managin…
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In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress. With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are d…
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066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum Profit
16:22
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16:22Send us a text Ever lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think. In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. T…
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081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
17:49
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17:49In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to …
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065: From Good to Unforgettable: Transforming Your Esthetics Business
21:06
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21:06Send us a text What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building. I'll never forget the moment that transformed my alre…
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064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
35:27
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35:27Send us a text You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/ To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Tik…
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063: The Legal Pitfalls of 1099 vs. W-2 in Esthetics
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10:34Send us a text The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you. Most estheticians hire 1099 …
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080: Improving UX and Conversions for Baby Class Bookings - AUDIT EPISODE
39:46
39:46
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39:46In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhan…
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079: How to Optimise Your Website for Local SEO
19:46
19:46
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19:46In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical sh…
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062: Finding Your Perfect Niche: The Game-Changer for Estheticians
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17:28Send us a text Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific. In this eye-opening episode, I share the advice that completely transformed my business: "You can only be …
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061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
30:48
30:48
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30:48Send us a text Marti, Medspa Mentor www.instagram.com/marti_medspamentor https://msha.ke/aestheticsacademy.com To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoa…
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078: Is Your Website Silently Holding You Back?
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23:08In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically …
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060: Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It Needed
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12:44
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12:44Send us a text Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk. Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson r…
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059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes
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59:45Send us a text To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pat…
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077: How to Attract Bigger Brands to Your Event Venue Website
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35:37In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make…
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In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper…
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058: Membership Magic: Turning Beauty Subscriptions into Profit
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15:44Send us a text What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships because nobody taught us how to structure one that actually works. A successful membership i…
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057: How to Pay Yourself as an Esthetician & Avoid IRS Mistakes with CPA Danielle Hayden
36:14
36:14
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36:14Send us a text Here is our gift to your audience: Gift - Kickstart Accounting, Inc. You can find Danielle here - https://kickstartaccountinginc.com/ To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.face…
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075: The First Steps to a Website That Actually Works
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25:06In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains ho…
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056: Beyond the Basics: Why Education Is Your Secret Weapon for Client Retention
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13:23Send us a text Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true client loyalty and consistent rebookings. When you can explain to a client exactly why they're s…
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074: How to Optimise Your Blog & Homepage for More Conversions - with Candice from Mutha Cuppa Herbal Teas AUDIT EPISODE
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27:27In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Togethe…
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055: Mastering Esthetician Finances with Sharon Muchow: Bookkeeping, Taxes & Cash Flow
26:26
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26:26Send us a text Find more about Sharon at: 360-213-6940 or book online at msaccountability.org To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https:…
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073: Choosing the Right Website Platform: Why I Love FEA Create
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32:41In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automa…
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054: Your Pay Structure Is Keeping You Broke, and Here's How to Fix It
13:57
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13:57Send us a text Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode exposes the harsh reality many esthetician business owners face: working tirelessly while …
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053: Mastering Boundaries as an Esthetician: How to Scale, Set Policies, and Protect Your Time with Ashlyn Freitas
44:27
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44:27Send us a text To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pat…
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072: Simple Website Fixes for More Sales with Amy from Elemental Health - Website Conversion Rate AUDIT EPISODE
26:33
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26:33In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero …
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052: Building Your Empire: The Esthetician's Journey to Freedom
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10:04Send us a text Are you an esthetician feeling overwhelmed and burnt out? This episode dives deep into the transformative journey of turning your practice into a profitable business. Host Kari Jo Patterson reveals the secrets of transitioning from solo service provider to empowered leader. Discover the nitty-gritty of setting a sustainable pay struc…
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