The #Hashtags and Habits podcast, hosted by Danni White, is for small-to-midsize business owners and their teams. If you fit this audience, you likely know how hard it is to not only start a business but to market a business. From clients to payroll and everything in between, the CEO is every company’s first chief marketing officer. In this podcast, I break down trends and share practical strategies every week to help you cut through chaos, build marketing habits that help you stand out in t ...
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How to Use AI for Creativity in Marketing as a Business Owner with Terry Zelen
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39:19
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39:19
In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnich…
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Unleashing Growth: Mastering Web Design, SEO and Partnerships with Sammi Bivens
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37:42
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37:42
Sammi Bivens, the founder and CEO of Digital Marketing Maven and Associates, shares her expertise in leveraging web design, social media, content creation, email marketing, and more to help entrepreneurs unlock their full potential. Sammi provides valuable insights into SEO, sharing practical tactics and tools for optimizing websites, images, and s…
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Boundary Building Blocks: Identifying and Implementing Personal Limits as an Entrepreneur with Danni White & Keocha LaFleur-Anders
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49:24
This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. Entrepreneurship—scratch that—building anything from the ground up is both exciting and challenging. It has its good days and bad days, but setting boundaries can help us build without burnout. Check out Keocha and Coffee Milk Media at: https://www.ches…
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Jordan Schanda King: 6 Areas Every Business Needs to Master to Sustainably Scale without Burnout
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37:12
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37:12
In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers. Jordan defines what scaling means to her and emphasiz…
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The Diversity Deficit in Publishing with Danni White & Keocha LaFleur-Anders
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1:01:52
This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. As book publishing company owners, we know all too well the challenges of being able to share our stories with the world. But when we do share our stories and create space for others, it is incredibly powerful and impactful. Check out Keocha and Coffee …
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Alitzel Guerrero: Spiritual Insight to Digital Impact – Creating Purpose through Online Communication
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35:42
In this episode, we talk about authentic online presence and purpose-driven entrepreneurship with Alitzel Guerrero, a podcast strategy consultant for spiritual entrepreneurs. Alitzel shares her journey from a 9-to-5 job in advertising to becoming a mindfulness coach and video podcasting expert. She emphasizes aligning digital communication strategi…
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Amber Renae: Strategies for Growing an Engaging and Attentive Audience
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41:01
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41:01
Learning about people who find their true calling in unforeseen circumstances is always fascinating. Our guest shares an inspiring tale of transformation, shifting from civil engineering to fashion entrepreneurship and becoming an online educator. She has seamlessly blended her diverse experiences to create something remarkable for herself and her …
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2024 -- Year of the Personal Brand: Danni White on The Bliss Code
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This episode is a cross-promotion with Jamie Drew and The Bliss Code. Check out The Bliss Code community here: https://www.facebook.com/share/j3uQHwdLBjYJV5pd/. In this episode, I talk about creating and elevating your personal brand. Resources: Connect with Hashtags & Habits: Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashta…
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Personal Branding Beyond Social Media: Danni White on SwagHer Magazine
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23:27
This episode is a cross-promotion with SwagHer Magazine. Check out my feature here: http://swagheronline.com/a-journey-into-strategic-marketing-with-danni-white/ In this episode, I talk about personal branding beyond social media and share examples of where and how you can leverage relationship building to grow your thought leadership through colla…
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Jamie Drew: Embracing Main Character Energy and Overcoming Imposter Syndrome as an Entrepreneur
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44:30
In this episode, Jamie Drew, founder of The Bliss Code, shares her journey of overcoming burnout and self-neglect to embrace boldness and confidence as an entrepreneur. She discusses the importance of self-care, embracing your authentic self, and overcoming imposter syndrome. Jamie offers practical tips for incorporating mindfulness, creativity, an…
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Visibility Leads to Profits: Danni White on the Business Growth Trailblazers Podcast
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In this episode, I am on the other side of the microphone, chatting with Alicia Hill on the Business Growth Trailblazers Podcast. I share how more visibility (digital or in-person) can lead to better and bigger profits as a small business owner. Resources: Connect with Hashtags & Habits: Subscribe to the soon-to-be #1 newsletter on the planet here:…
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Keocha LaFleur-Anders: The Impact of Storytelling for Business Growth and Community Connection
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36:41
In this episode, Keocha LaFleur-Anders, founder of Chestnut Publishing House and Coffee Milk Media, shares her insights on leveraging storytelling for business success, content creation, and community building. Drawing from her journey as a minority woman entrepreneur and author, Keocha discusses overcoming fears of judgment, constructively embraci…
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Mel Daniels: Bringing YOU to Your Content
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48:35
In this episode, I’m joined by content strategist Mel Daniels from Sydney, Australia. Mel shares valuable strategies from her book "The Power of Content," emphasizing the importance of authentically aligning one's content creation with one's core values, beliefs, and natural strengths. She introduces her innovative framework of four content creator…
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Jeanette Woods: Designing Tomorrow – Exploring Innovative and Inclusive Design Frameworks as a Woman in Tech and Business
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37:34
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37:34
In this episode, Jeanette Woods, a UX professional, design strategist, and CEO of Sketch and Form joins me to discuss human-centered and inclusive design principles. We discuss the importance of cultivating deep empathy for the people we design for, involving the community in the design process, and ensuring accessibility and functionality for all …
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Scott Gabdullin: Unlocking Visibility through Search Engine Optimization for Small Business Success
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40:15
Welcome to another episode where Scott Gabdullin, a Canadian entrepreneur and founder of Authority Factors, joins me. Today, Scott shares his valuable insights into effective search marketing strategies tailored for small businesses. With his diverse experience spanning computer engineering to entrepreneurship, Scott shares insights into brand buil…
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Part 3: How To Develop An Effective Content Distribution Strategy
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15:33
In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode will show you how to create a …
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Bridgette Moody: Creating Vision and Navigating Structure for Your Business – Clarity, Confidence, Communication, and Collaboration
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38:50
Unlock the secrets to achieving clarity in your business vision and aligning your company's structure, culture, and processes with that vision. In this episode, seasoned business consultant and coach Bridgette Moody shares her invaluable insights and proven strategies for transitioning from corporate life to entrepreneurial success. From her decade…
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Dwayna Williams: How to Leverage Public Relations and Media for Small Business Owners
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44:51
In this episode, I’m joined by Dwayna Williams, the co-founder of TGND Consulting. She shares her entrepreneurial journey and the importance of storytelling for effective public relations (PR) and marketing. She also addresses some common misconceptions about PR and emphasizes that a strategic process requires a cohesive marketing plan to build bra…
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Kevin D. Williams: The Language Revolution--How to Transform Industries through Customer-Centric Communication
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32:49
In this episode, Kevin Williams, a world-class certified speaking coach and bestselling author, joins me. Kevin shares his inspiring journey from struggling with a marketing agency to becoming a sought-after speaker and coach. He provides valuable insights on crafting compelling stories and narratives using the "9 Cs of Storytelling" framework. Kev…
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Part 2: How To Develop An Effective Content Distribution Strategy
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10:59
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10:59
In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode describes how to research your…
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In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching desired results in your marketing strategy. This episode describes how you should research …
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Part 2: Content Growth Blueprint for Professional Service Businesses
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40:49
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40:49
In this episode of the #Hashtags and Habits podcast, I replay a live virtual webinar from early 2023 on elevating your brand and harnessing the power of content without breaking the bank. This is PART 2. Follow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw. If you want…
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Part 1: Content Growth Blueprint for Professional Service Businesses
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50:43
In this episode of the #Hashtags and Habits podcast, I replay a live virtual webinar from early 2023 on elevating your brand and harnessing the power of content without breaking the bank. This is PART 1. Follow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw. If you want…
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In this episode of the #Hashtags and Habits podcast, I talk about strategic quarterly content planning and how to craft a content plan that broadcasts your brand message loud and clear, deeply connects with your audience, and steers you toward your goals. Analyze Past Campaigns and Learn from Mistakes or Misalignment Establish Goals Based on What M…
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In this episode of the #Hashtags and Habits podcast, I talk about what you should do with all that content you create. Hint, hint. It's called DISTRIBUTION. Let's find out how to do it. Define Your Outcomes Understand Your Audience Audit Your Current Content Create a Content Calendar Focus on Quality and Value Optimize for Distribution Measure and …
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The #1 Underrated Superpower is Consistency
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12:14
In this episode of the #Hashtags and Habits podcast, I talk about the power of consistency and why it is overlooked and underrated. How can we create habits that lead us to better consistency? Let's find out. Start with the Little Things Set Clear, Achievable Goals Develop a Routine Track Progress Seek Accountability Follow us on IG and FB: @hashta…
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In Season 2 of the #Hashtags and Habits podcast, we will be covering: Personal branding Organic content marketing and content creation How to leverage PR and media Personal and professional development (habit building) The power of networking Special guests will also be joining me starting in March 2024. It's going to be a good time. Follow us on I…
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PART 2: Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don't miss these valuable insights that could be the game-c…
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Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don't miss these valuable insights that could be the game-changer f…
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Why, How and When You Should Hire Professional Marketing Help
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12:04
Struggling to hit the mark with your marketing efforts? Think it might be time to call in the professionals, but unsure of the when, why, and how? Tune into our latest podcast episode, where we unpack the signs that you need professional help, the right time to seek it, and how to find the marketing experts that best suit your business needs. Boost…
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In this podcast episode, I dive into maximizing LinkedIn's potential for your professional growth and business success. I'll share actionable tips on improving your profile, expanding your network, engaging with content, and leveraging LinkedIn's publishing platform. Discover how to turn LinkedIn from just another social media platform into a power…
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Motivation is a cop-out for discipline and consistent effort. It's easy to use a lack of motivation as an excuse for not doing what needs to be done. And this is why we start things and don't finish them, and we get so comfortable that we become soft. This is an episode about leaving your motivation at the door and getting disciplined. Connect with…
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In this episode, I talk about 4 more ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts. (Listen to episode #18 for part 1 of this series). ChatGPT for Content Marketing Success releases July 31. Pre-order here: https://dwcreativepublishers.com/pre-order-your-copy-to…
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In this episode, I talk about 4 ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts. ChatGPT for Content Marketing Success releases July 31. Pre-order here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/ Connect with …
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8 Ways to Use AI to Market Your Business
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12:40
Many of us fear artificial intelligence (AI) when we shouldn't be -- especially as business owners. Now is the time to start exploring AI and AI tools and using them to run your business efficiently. In this episode, I share 8 ways you can use AI in various areas to market your business. Connect with the podcast: - Podcast Instagram - https://www.i…
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Social Media Strategist vs Social Media Manager vs Social Media Marketer
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10:39
In this episode, we dive into the world of social media by breaking down the roles, responsibilities, similarities, and differences of a social media strategist, a social media manager, and a social media marketer. And I will share when you might want to hire each individual role at various stages in your business. Connect with the podcast: - Podca…
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In episode #15, I delve deep into the intricacies, similarities, and differences in marketing and branding. Both might feel the same, but they have very clear differences. Let's discover how effective marketing can drive immediate revenue while strong branding nurtures customer loyalty for long-term business growth. Whether you're a startup entrepr…
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Content Marketing, Content Scoring, and ChatGPT in 2023: My Interview with Tim Fitzpatrick
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41:30
Listen in to my interview with Tim Fitzpatrick, CEO of Rialto Marketing. In this episode, we do a few rapid-fire questions (you will learn my "hidden talent"). We talked about some of the reasons businesses struggle to create content, why consistency in content creation matters, what content scoring is and when it should happen in the content lifec…
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The Evolution of Content & Creator Economy: My Interview with Pepper Content
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11:42
Listen in to my interview with Pepper Content host, Aditi Ramnath, as part of the Global Content Marketing Leaders 2023 report. In this episode, we talk about the evolution of content marketing, some of the best ways to set up the content process for a brand, and how the global creator economy has changed. New book coming July 31, 2023: ChatGPT for…
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Top 5 ChatGPT Prompts for New Business Owners
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11:12
If you are still trying to figure out how to use ChatGPT in your business, this episode is for you. A companion tool for any business that is trying to create content in a world that already seems overloaded with massive amounts of content every single day. There are several ways to use the tool and use it effectively so you don't have to wrack you…
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Did you know that 55% of business owners are starting to create way more content and post more consistently on their various channels and platforms now than in the last decade? It is true. But content takes time and resources. That is where a content marketing agency comes into play. In This Episode: - What is a content marketing agency? - How can …
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ChatGPT. We've all by now heard of it as the new kid on the block. But what does it really mean for small business owners? How can it be effectively used in your business? Will you now be able to create more and better content because of it? Let's dive into these questions and other thoughts around ChatGPT. In This Episode: - What is ChatGPT? - How…
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Balancing creativity with results and revenue is no easy task. How do I know? Because I have struggled with this for so many of my professional years. As a connoisseur of ideas, there are too many things I can be working on at any given time. But does all lead to results or is it just my creativity flowing. In This Episode: - All ideas are not crea…
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Y'all Getting the Instagram Blue Check or Nah? Here's Why I'm Considering It
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10:26
Here are some reasons I am considering getting the Instagram blue check and why you probably should think about it too. Plus, who will be impacted by content engagement decreases if you decide the blue check is not for you? In This Episode: - Two reasons you should not bother with getting the blue check - Three reasons the blue check can be extreme…
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My Conversation with Sharron W. on "This Realm of Existence" Podcast
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36:54
Hosting a podcast is fun, but being a guest on someone else's podcast is even more fun. In this episode, I am sharing my conversation with Sharron W. on her podcast "This Realm of Existence," which can be listened to on Apple Podcasts or Spotify. I met Sharron at Invest Fest 2022, which really shows the importance of networking and connecting with …
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If you’re having a heart attack, you’d want to see a cardiologist rather than a brain surgeon — am I right? Specializing in business, or ‘niching down’, isn’t for every business, necessarily, but there are many benefits to understanding who your ideal customer is and ensuring you are on a consistent path to reach them. Your business niche refers to…
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Building a business is no easy task. Differentiating yourself from the competition can be even more challenging. Especially in an ever-evolving marketplace. By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today. Setting yourself apart starts with …
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The world of digital marketing is constantly evolving. In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy. If content is king, then short form video content is the queen. Quality content (rather than quantity) is crucial, as are collaboration opportunities, podcas…
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Are you ready to build a winning marketing strategy — even if it's in the middle of a recession (or just fears around an impending recession)? While it may feel like a recession, what with a dozen eggs costing upwards of $8 now, that's just inflation — and a recession may (or may not) be down the road. Should your outlook be bleak? Don't cut costs …
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Is email marketing still alive? Yes it is. Why you should be using it in your business is something I discuss on today’s episode of Hashtags and Habits. The best marketers know that email marketing still works and I have the statistics and data from McKinsey and Co. to prove it. I’m your host, Danni White, and in this episode I also answer WHY we s…
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