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How is India celebrating digital Diwali?
Manage episode 277441774 series 2469324
Inhalt bereitgestellt von BBC and BBC World Service. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von BBC and BBC World Service oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Diwali, the festival of lights, is an important time for retailers in India to do brisk business. As the pandemic year drags on, the country has been grappling with Covid-19 cases while enduring one of the longest and strictest lockdowns, so brands are now placing their bets on Diwali.
The five-day festival is considered an auspicious time to make purchases to appease the Hindu goddess of prosperity and wealth, Lakshmi. But is that convincing shoppers to return to the stores amid a health scare?
And how has digital added the new spark to Diwali shopping? Recent studies estimate online sales to grow more than 34% to $6.5bn in India this Diwali. Is the auspicious season-to-spend witnessing a virtual avatar?
In this edition of WorklifeIndia, we discuss how digital is the new shining light for India’s Diwali this year. Presenter: Devina Gupta Contributors: Pratap TP, co-founder, Qwikcilver gifting solutions; Ayushi Gudwani, founder and CEO, Fablestreet; Uma Talreja, chief marketing and chief customer officer, Shoppers Stop
203 Episoden
Teilen
Manage episode 277441774 series 2469324
Inhalt bereitgestellt von BBC and BBC World Service. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von BBC and BBC World Service oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Diwali, the festival of lights, is an important time for retailers in India to do brisk business. As the pandemic year drags on, the country has been grappling with Covid-19 cases while enduring one of the longest and strictest lockdowns, so brands are now placing their bets on Diwali.
The five-day festival is considered an auspicious time to make purchases to appease the Hindu goddess of prosperity and wealth, Lakshmi. But is that convincing shoppers to return to the stores amid a health scare?
And how has digital added the new spark to Diwali shopping? Recent studies estimate online sales to grow more than 34% to $6.5bn in India this Diwali. Is the auspicious season-to-spend witnessing a virtual avatar?
In this edition of WorklifeIndia, we discuss how digital is the new shining light for India’s Diwali this year. Presenter: Devina Gupta Contributors: Pratap TP, co-founder, Qwikcilver gifting solutions; Ayushi Gudwani, founder and CEO, Fablestreet; Uma Talreja, chief marketing and chief customer officer, Shoppers Stop
203 Episoden
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Ähnelt WorklifeIndia
The daily drama of money and work from the BBC.
…
continue reading
Global business news, with live guests and contributions from Asia and the USA.
…
continue reading
How will countries around the world cope with persistent inflation and high borrowing costs? Are central bankers helping to abate the cost-of-living crisis or are they moving us all closer to recession? On Stephanomics, a podcast hosted by Bloomberg Economics head Stephanie Flanders—the former BBC economics editor and chief market strategist for Europe at JPMorgan Asset Management—we combine reports from Bloomberg journalists around the world and conversations with internationally respected ...
…
continue reading
The latest business and finance news from around the world from the BBC
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons. Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr. ...
…
continue reading
Tim Harford and the More or Less team try to make sense of the statistics which surround us. From BBC Radio 4
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The weekly cricket show from BBC Sport in association with ABC and Akashvani.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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