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Xenia Chen on entrepreneurship and pivoting in a pandemic
Manage episode 296291359 series 2838965
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Xenia Chen is the founder of Threads, a direct to consumer tights company. She started the company while she was working in finance and in 2019, she took a leap of faith to pursue entrepreneurship full-time. That turning point led to some pivotal conversations, including explaining her decision to her Mom by comparing it to her parents' decision to immigrate to Canada.
We also discuss pivoting the company during the pandemic and Threads' upcoming line of products for male customers.
***Threads also has a special treat for all Turning Point listeners! You can use the code TURNINGPOINT for 15% off you first order on both yourthreads.co (tights) and threadshelps.co (masks)***
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