E101: Danny Farrar: A Veteran & 9/11 First Responder on Trauma, Triumph & Transformation

ThriveMore with Roger Martin: Business, Health, & Wealth

In this compelling & moving episode, Roger sits down with Danny Farrar, CEO of Soldierfit, for an in-depth conversation about trauma, leadership, & overcoming adversity after military service. Danny shares his experiences as a first responder at the Pentagon during the 9/11 attacks, as well as his subsequent deployment to Iraq. He also opens up about his personal struggles, including struggling with his weight, coping with trauma, & facing the challenges of transitioning back to civilian life. Danny's raw and authentic storytelling highlights the highs and lows many veterans face, offering a powerful perspective on resilience & growth.

The episode also explores Danny's entrepreneurial journey, including the founding of Soldierfit & its unique approach to fitness. Danny further discusses Platoon 22, the nonprofit organization he established to help reduce & someday eradicate veteran suicides. Through candid conversations about fatherhood, divorce, & living up to personal values, this episode provides valuable insights into overcoming adversity & finding purpose. Danny’s story is a testament to the power of perseverance & the importance of supporting our veterans.

​​Topics Include:

• The Impact of 9/11 & Volunteering for Iraq
• Danny's Military Background & Personal Struggles
• Reflections on Divorce & Personal Growth
• Overcoming Adversity & Finding Purpose
• The Mission & Vision of Soldierfit

Danny’s Book Recommendations:

How to Win Friends & Influence People

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance

Connect with Danny:

Soldierfit

Platoon 22

LinkedIn

Instagram

Facebook

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Produced By: Social Chameleon