How Should I Set My Starting Bid For An Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

5:49 Where Do You Get Your Starting Bids From?

9:10 Should You Use Suggested Bids?

9:30 Brand New Keywords & Themes

10:00 Keywords Related To Those Previously Used

14:30 Bids For Single Keyword Campaigns

18:15 ASIN Targeting Starting Bids

21:15 Category Targeting

🦡 Resources & Links

• Where to find Brent Zahradnik, AMZ Pathfinder

• 7 Personalities Of Amazon PPC Bid Optimizers

• Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

• How Do I Make The Most Of Amazon’s New Broad Match Update?

• How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)

• How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)

• Make Your Best Keywords Better With Single Keyword Campaigns

• Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns

  🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto