PMP #260: How I’ve grown my business without focusing on growth


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I was recently chatting to a good friend of mine who’s also a business owner who wanted to know how I’m growing my business. We talked about how I package my consulting services, how I get leads, all the typical stuff. At one point in the conversation I said the

“I haven’t had a sales target in years. I’m not actively trying to grow my business. My #1 goal is efficiency. I just want to make the business operate more efficiently and it just so happens that the bi-product of that is growth”

This mindset has been the guiding philosophy behind all the major decisions I’ve made over the last few years.

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Intro/Outro Music: "Synthia" by Scott & Brendo

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