075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose

The Nathan Barry Show

In this episode, I talk to Susie Bulloch, who runs Hey Grill, Hey, which started as a wildly successful food blog (to the tune of a million dollars or more a year in revenue). Then she did something that I absolutely love: she used her online business to kickstart a physical products company. Her sauces and rubs company in the barbecue space is now about to overtake the blog in revenue.

The online world of content creation is vastly different to the product manufacturing space, and as Susie explains, she is grateful that she didn’t know too much before she made the transition. Her top piece of advice for anyone interested in doing the same thing is to make products with the intention of fulfilling a need, not just because you have an audience online.

Susie describes herself as “terrifyingly driven,” and during our conversation, she talks about how she went from “I could never” to doing it all, the importance of celebrating business milestones, the value of having someone ask you, “Why?” regularly on your entrepreneurial journey, and her goal of increasing the representation of women-owned brands in the barbeque space!

In this episode, you'll learn:

• The value in working for other people before starting your own company.
• Why it’s always worth taking the time to be grateful for the journey you are on and celebrating your achievements.
• What the life of a “terrifyingly driven” entrepreneur looks like.
• How to build trust within your community so they are happy to pay for your offerings.
• The only piece of advice Susie would give to someone interested in transitioning from online content creation to product manufacturing.

Links & Resources:

Hey Grill, Hey

The Grill Squad

‘The Billion Dollar Creator’

Susie Bulloch Links:

Follow Susie on Twitter

Follow Susie on Facebook

Follow Susie on Instagram

Follow Susie on YouTube

Subscribe to Susie's Grill Squad