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Why A Media Company Content Strategy Doesn't Make Sense for Most Businesses
Manage episode 346039396 series 3411855
Inhalt bereitgestellt von Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share examples of "media company" content businesses, explain why the strategy is flawed, and share ideas on what you should do instead.
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