Finding Your Voice: From Blinking Cursor to Compelling Copy

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

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Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience?

Today’s episode is packed with gold, especially if you’ve ever wondered how to make your copy feel more you—more clear, more compelling, and more human.

I’m joined by Jill Pavlov, a copywriter, brand strategist, and improv coach who helps entrepreneurs stop sounding like everyone else and start sounding like the best version of themselves. She’s got a background in comedy, and a no-fluff approach to messaging that truly resonates.

Whether you’re writing a sales page, planning your next launch, or finally trying to get your About page to not sound like a resume—this is the conversation you didn’t know you needed.

Connect with Jill Pavlov

Jill Pavlov is a copywriter, brand strategist, and improv coach who helps entrepreneurs say what they actually mean—clearly, cleverly, and with a voice that sounds like them on their best day.

With a background in comedy and training from The Second City, Jill also leads improv workshops that boost confidence, clarity, and on-your-feet thinking for business owners, creatives, and teams. Her approach blends marketing savvy with the spontaneity of the stage, helping people show up more boldly—on the mic, in meetings, and online.

Whether she’s writing your homepage, coaching your delivery, or giving feedback on your tagline, Jill brings equal parts strategy and sparkle. If you need words that work (and a good laugh while you get them), she’s your girl.

LinkedIn - https://www.linkedin.com/in/jill-pavlov-63aa7585/

Instagram - @comedyjill

Website - copy-pop.com

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Kapitel

1. Finding Your Voice: From Blinking Cursor to Compelling Copy (00:00:00)

2. Writing Copy That Connects (00:01:08)

3. Meet Jill Pavlov: Theater Kid to Copywriter (00:03:03)

4. The Psychology Behind Effective Copywriting (00:06:23)

5. Making Your Copy Sound More Human (00:10:57)

6. Final Tips: Lean Into Your Superpower (00:16:00)