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#27 From Cards to Culture: Playing to Win with Employer Branding @ Helvetia
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In this literally playful and inspiring episode of Share the Best, host Patrik Rendel welcomes Nadine Müller-Krontiris, Global Employer Branding Expert at Helvetia, to explore a truly unique initiative: a custom-designed card game that brings the company’s Employer Value Proposition (EVP) to life. Nadine shares how the game was developed not as a flashy marketing gimmick, but as a powerful internal tool to foster a shared understanding of Helvetia’s values across global teams—from Switzerland to Singapore. You’ll hear how laughter, collaboration, and a clever mix of symbols turned a complex message into an engaging, memorable experience for employees. Discover what it means to learn by playing, why leadership embraced the project with open arms, and how gamification is becoming a serious tool in the world of HR.
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