Podcast Market Update In Asia! Q3 2019 #5


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In this episode, I try to connect a few datasets together: from global smartphone usage, to OS's (OSses? Oh-Esses?) and the advent of Spotify for Podcasters and Google Podcast in Asia.Then, I give my personal thoughts to how you should position yourself as a podcaster company, brand and potential player to this exciting region! 😄Full Credits, Articles, LinksMacWorld.co.UK: iPhone vs Android Market Share (February 2019)https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/ (https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/) Statcounter: Mobile Operating System Market Share Worldwidehttps://gs.statcounter.com/os-market-share/mobile/worldwide (https://gs.statcounter.com/os-market-share/mobile/worldwide) Voxnest: Apple vs. Spotify (October Data)https://blog.voxnest.com/apple-vs-spotify-october-data/ (https://blog.voxnest.com/apple-vs-spotify-october-data/) Voxnest: Apple vs. Spotify (September Data)https://blog.voxnest.com/apple-vs-spotify-september-data/ (https://blog.voxnest.com/apple-vs-spotify-september-data/) Podnews: 63% of the world's smartphones run Android (November 12, 2019)https://podnews.net/update/63-percent-android (https://podnews.net/update/63-percent-android) ScientiaMobile: Mobile Overview Report (MOVR)https://www.scientiamobile.com/movr-mobile-overview-report/ (https://www.scientiamobile.com/movr-mobile-overview-report/) https://www.scientiamobile.com/wp-content/uploads/2019/11/SCM-MOVR-Graphic-Q3-2019.pdf (https://www.scientiamobile.com/wp-content/uploads/2019/11/SCM-MOVR-Graphic-Q3-2019.pdf) Radioinfo.com.au: The new era of audio and media consumption (Xtra Insights, Friday 08 November, 2019)https://radioinfo.com.au/news/new-era-audio-and-media-consumption (https://radioinfo.com.au/news/new-era-audio-and-media-consumption) Full TranscriptNorman here from Podlovers Asia, giving you a quick market update. Let's get right into it.I wanted to introduce this new segment called Market Update, where we take a look at articles and reports on smartphone usage, as well as platforms where podcasters are listening to their favorite shows, etc., on the app of their choice, but I'll try my best to focus on Asia.0:30Let's take a look at some global numbers for the first part. So, an article from macworld.co.uk reported on the 8th of February, talks about the iPhone vs Android market share where Android has quite a large percentage compared to iPhone. On a global scale, it's at 74.45% compared to iPhone's 22.85%. This is in February. Going in a little bit more granular: we have China, which is at 73.67%, and iPhone at 24.79%.1:14So what does this mean? It means that while iPhone still has a strong brand, and that Apple Podcast is still a core part of the podcast industry, globally, the majority of users around the world will have Androids, nearly 75%. And that means that they are most likely to have podcast listening apps that are associated with Android. Well, most likely, such as Spotify, Google Podcasts, Castbox, etc.1:45What's interesting about the previous article is that was reported in February 2019. But by finding some stats for October 2019, the Mobile Operating System Market Share Worldwide Provided by Statcounter reports that Android now has 76.67% market share, as opposed to iOS, which is 22.09%. And the rest is quite a number such as Samsung, Windows and Ky OS, each of them being less than 0.5% respectively.2:22So as much as Android and iOS have been, you know, butting heads against each other for quite a while the past few months, Android still has been taking over quite a number of markets. So that's quite an overview of how smartphones are doing right now. And we like to focus on smartphones for the time being because quite a lot of listeners are using smartphones as a key component of their audio content consumption...

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