))
Ep. 42 - Lisa Capra - Successful Revenue Knowledge Strategy and Management
Manage episode 435754834 series 3594768
Inhalt bereitgestellt von Revenue Enablement Society and Paul Norford, Revenue Enablement Society, and Paul Norford. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Revenue Enablement Society and Paul Norford, Revenue Enablement Society, and Paul Norford oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Gartner says the foundation of a sales enablement strategy is to provide sales teams with what they need to successfully engage the buyer throughout the buying process. How are you and your revenue enablement team ensuring sellers can easily find relevant customer facing assets? What about product info, research and competitive intelligence they will consume internally? In this episode Lisa Capra from Instructure shares some of the best practices she's developed over two decades including:
- Scoping and defining a knowledge management strategy.
- Who are the stakeholders outside of revenue enablement?
- How to build workflow processes with all stakeholders.
- Best practices for governance and scaling.
Lisa Capra is the Revenue Knowledge Strategy Manager on Instructure's global revenue enablement team, She brings over two decades of experience in instructional design, online learning, and content strategy. Through cross functional coordination with Instructure‘s internal stakeholders, Lisa has designed, developed, and created governance for a 700+ page revenue enablement knowledge base to support Instructure’s global sales, services, and customer experience teams.
Please subscibe on Apple, Spotify or Google.
74 Episoden
Teilen
