008 - Time for Learning with Richard Dennys, Webgains - Post-Covid Performance Marketing

Next Level Affiliate Marketing Podcast

Richard Dennys, Webgains - Post-Covid Performance Marketing

In Time for Learning, your host Nawid Company reaches out to other exports in the sector. You will learn how affiliate marketing really works and what trends to look out for. Are you already active in affiliate marketing, are you merchant and own an online-Shop or you just want to gather further insights, then you will feel right at home. In this special English episode of Time for Learning Nawid Company, and expert guest Richards Dennys, CEO of Webgains, talks about the current state of the affiliate marketing sector. How is the resurgence of retail, disrupted global markets, rising interest rates and a rising US-Dollar influencing the outlook of e-commerce?
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In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. In dieser besonderen englischsprachigen Folge Time for Learning sprechen Nawid Company und sein Experten-Gast Richards Dennys, CEO, Webgains über den derzeitigen Zustand des Affiliate Marketing Sektors. Wie wirkt sich die Rückkehr zu Retail, die stockende Weltwirtschaft samt Zinssteigerungen und dem steigenden US-Dollar auf die Branche und E-Commerce aus?.

Topcis:

• Consumer Confidence
• Covid Pandemic
• FX rates
• GA4
• GDPR
• Inflation & Interest Rates
• Margins & Sales
• Motivation & Personal Development
• Venture Capital

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• (00:00:28) Current Market Developments
• (00:02:27) Business Model Sustainability
• (00:07:48) Consumer Segments & Exports
• (00:10:28) Inflation & FX rates
• (00:12:50) Adaption & Gen Z
• (00:20:48) International Differences & Interest Rates
• (00:26:04) Network Tracking
• (00:31:55) ePrivacy
• (00:37:03) Performance Marketing Knowledge
• (00:43:40) Reputation of Affiliate Marketing
  

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