How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

Marketing Meetup Podcast

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity

A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will:

- Define what a great strategy looks like

- Show you how to build one

- And teach you how to implement it in the real world

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