The role of AI coaching for the future of coaching


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Dr. Nicky Terblanche is head of programme of the MPhil Coaching and senior lecturer and research supervisor on the MBA and PhD programmes at the University of Stellenbosch Business School (USB), South Africa. His academic interests include leadership coaching and information system. He also runs an executive and leadership coaching practice. He has an MPhil in Management Coaching, MScEng in electronic engineering and a PhD in Business Management.

His research interests include artificial intelligence and machine learning in coaching and management, transformative learning and coaching, Social Network Analysis and complexity theory. He has published in a number of international academic journals and regularly presents at international conferences. He is also the creator or the artificial intelligence Coach Vici (




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