EP68. Talking diversity in the beauty industry

Green Beauty Conversations by Formula Botanica

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2+ y ago 40:15

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Eryca Freemantle joins Green Beauty Conversations to take us through her life's work championing diversity in the beauty industry. Her career literally started out by accident and led her on a mission to help shape the lives of women of all skin tones working in the beauty industry.

From her own experiences in an empowering career in makeup artistry to stars and celebrities, Eryca has created a movement and platform that is a force for others.

Formula Botanica CEO, Chartered Environmentalist, Biologist and podcast host Lorraine Dallmeier caught up with Eryca Freemantle to discuss how her powerful personal story became a catalyst for her motivational, inclusive platform E.A.T.O.W - Embracing All Tones of WoMen - with the capital 'M' denoting the inclusion of men too.

E.A.T.O.W. offers mentoring, courses, coaching and business strategy as well as runs a Make-up Artist of the Year Award. Eryca is proof that, to paraphrase Mark Twain, 'Accident is the greatest of all inventors'.

From starting with nothing to traveling the world as makeup artist to stars and celebrities such as singers Seal, Whitney Houston and Michael Jackson and later as an advisor to the London College of Fashion and the UK's Prince's Trust, Eryca is a life force and inspiration for the beauty industry; and a women of her time, helping others in her sector embrace the diversity the industry sorely needs.

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