Is Engagement the Most Important Metric on Instagram?

Good Content with Shannon McKinstrie

Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference.

In this episode we’ll be covering:

• Why Instagram prioritizes content with high engagement metrics.
• The importance of creating specific, engaging content for reels.
• Content longevity and how older content with good engagement remains visible.
• Adapting marketing strategies to changing trends while the core message stays the same.
• Maintaining personal and relatable content to keep the human connection.
• Using specificity to call out your audience instead of creating generic content.

Other episodes you might have missed:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 010: Turning Testimonials into Engaging Content for More Sales
• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 022: Boost Your Instagram Engagement With These Simple Strategies

Links to reels in this episode:

• Reel 1: Apps and spicy margs
• Reel 2: Orders books to support your career growth
• Reel 3: High protein game day dip
• Reel 4: Steal my dinners for this week

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