250. How My Dad Started SHERATON HOTELS During The GREAT DEPRESSION | Mitzi Frank Perdue

Elevating Beyond with Mark Minard

We Talk About How Her Dad Founded SHERATON Hotels During The Great Depression, In One of The Greatest Conversations I’ve Had, In Elevating Beyond Podcast History, With Guest Mitzi Perdue! Mitzi Also Shares The Story Behind The Story of her late husband, Frank Perdue, starting with no employees yet employed 20,000 at the time of his death, building a multi billion dollar company. How They Built The Legacy of Perdue Farms, Which Now Grosses Over 6 Billion Dollars A Year, & Has Prospered For Over 100 Years! “My Husband, Frank Perdue, started with Perdue Farms, he was one of 5000 farmers on Maryland’s Eastern Shore. Using marketing, he catapulted his company into the top tiers of agri-buisness, and in a good year, we sell to 50 different countries. I can talk about how a shy country boy became an international marketing icon. During the Great Depression, my father and my uncle co-founded the Sheraton Hotel Chain. It was a time when people were discouraged and were running away from real estate. Father had a secret sauce, a timeless secret for creating success no matter how bad the economy. By the time of his death, he employed 20,000 people and owned 400 Sheraton Hotels. Your audience may enjoy some of his extraordinary techniques. You won’t read about them in business books or study them in business schools. I can share stories that only a daughter might know. And as a daughter, I was forever asking him why he made his decisions to do this or that.” - Guest Mitzi Perdue - Mitzi Perdue Is Also Author of HOW TO BE UP IN DOWN TIMES, with NY Times Best Selling Author of The Chicken Soup For The Soul Series, Mark Victor Hansen, & Preston Weekes. Click Here To Check Out Her New Book https://www.amazon.com/How-UP-Down-Times-Tips/dp/B087S82GWR/ref=sr_1_2?crid=ZT811Z4J8DMI&dchild=1&keywords=how+to+be+up+in+down+times&qid=1592177432&sprefix=How+to+be+up+%2Caps%2C163&sr=8-2 Mitzi (in all her spare time, haha,) Also Founded CERES Farms, using some of her Father’s techniques. Today, CERES Farms is one of the larger producers of wine grapes in California. If you’ve ever tasted any of the following wines, you may have sampled my grapes: Kendall Jackson, Mondavi, Bogle, Folie a Deux, and Toasted Head.

Host of Elevating Beyond, Mark Minard: Being in jail at age 17, Mark learned to elevate above the circumstances, owner/founder, CEO of Dreamshine, changing lives for individual's with special needs since 2007, #1 Best Selling Author, Host of iTunes Top 100, Elevating Beyond Podcast, Mark brings 13 years + of real, raw, in the trenches experience of winning in your business, in your leadership, your finances, challenging you in all areas of life to go to the next level, and beyond!

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