Pippa Scaife, CNN, on how traditional publishers are evolving - DMEXCO Podcast Episode 31

DMEXCO Podcast

Inhalt bereitgestellt von Alexander Wunschel & Dominik Matyka, Alexander Wunschel, and Dominik Matyka. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Alexander Wunschel & Dominik Matyka, Alexander Wunschel, and Dominik Matyka oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

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The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles in the industry and stay relevant? Pippa Scaife, Commercial Director, Digital Ad Sales and Data at CNN International Commercial, gives answers on that in the podcast with host Alexander Wunschel. alex@wunschel.net

78 Episoden

#Business #Marketing #Alexander Wunschel #Alexander Wunschel & Dominik Matyka #Dominik Matyka