Ep94 John Gause President and CEO Apex Benefits

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In this episode, Matt Nettleton interviews John Gause, the President and CEO of Apex Benefits, a nationally focused employee benefits company. John shares his journey of starting and growing his business, including the challenges he faced and the lessons he learned along the way. He emphasizes the importance of hiring the right people, having a clear plan, and being prepared for the journey of entrepreneurship. John also highlights the satisfaction and fulfillment that comes from the process of building a business, rather than just focusing on the end goal. Takeaways

• Hiring the right people is crucial for the success of a business. It's important to be thoughtful and careful in the hiring process.
• Having a clear plan and vision for the business is essential. It helps guide decision-making and provides a roadmap for growth.
• The journey of entrepreneurship is challenging but rewarding. It requires grit, perseverance, and the ability to embrace the ups and downs.
• Building a business is about more than just financial success. It's about the experience of the climb and the satisfaction of overcoming obstacles.

• "It's not about making it to the top and being on the top. It's about the experience of climbing."
• "I enjoy getting my ass kicked. People say, 'You must be a good salesperson.' I'm like, 'No, I'm a terrible salesperson, but I get more nos than anybody else.'"

You can learn more about John on linkedIn https://www.linkedin.com/in/jgause/ or about his company https://apexbg.com/