Sustainable is the new Profitable. Green is the new Digital. Futurist Gerd Leonhard


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This is a summary for my brand-new 2021 keynote topic: SUSTAINABLE IS THE NEW PROFITABLE. GREEN IS THE NEW DIGITAL. Wide-ranging new carbon taxes are inevitable, and so is the sudden end of the $3.5 Trillion global fossil fuel subsidy paradox. During the Covid-19 crisis we have learned that being prepared for emergencies is utterly essential – and that we can compromise and collaborate if we have to. Covid-19 is a test-run for climate change! In this talk, I explain why this tectonic shift is happening now, what it really means, and how to get behind it and prosper in this fork-in-the-road decade that’s coming up. For my complete keynote videos and films please visit

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