Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with ...
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I am Martin Ebongué & I believe in freedom. 🕊️ I went from working as a support person to building 40+ passive income streams online, traveling around the world, and living in Bali for the last 9 years. My entrepreneurship journey has taught me: - Problem-solving skills 🧩 - Growth hacking skills 📈 - Simplification skills ⚡ I have decided to share: - My journey - My findings - My failures - My successes - My vision With all of you guys, so that you get to create a kick@$$ lifestyle that is ta ...
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Ep 253: Do webinars STILL WORK to sell online courses?
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In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want. I’ll be sharing my p…
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Ep 252: Podcasting VS YouTube: What will grow your audience FASTER?
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In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential…
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Ep 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson
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In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I wa…
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Ep 250: online business CHANGED in 2024... here's how to stay profitable.
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In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’l…
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Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam)
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In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes. Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a …
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Ep 248: Why YOUTUBE Is the Best Way to Grow Your Audience in 2025
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In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouT…
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Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)
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In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets. She also opens up …
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Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom
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If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement. In our conversation, Megan shares insider tips on how to write ir…
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Ep 245: 3 Systems to Maximize Your Productivity
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In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-…
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Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth
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In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for…
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Ep 243: How to Make Your First $10,000+ Online
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In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some o…
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Ep 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese)
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In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-im…
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In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goa…
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Ep 240: How to Make Selling Feel SO, SO GOOD
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In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture …
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Ep 239: How to Making Writing for Your Next Launch Almost Effortless with "Verbatim Messaging"
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In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO fra…
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Ep 238: How to Use "Incremental Validation" to Make Success Inevitable
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In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new produ…
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Ep 237: how to get people to OBSESSIVELY ENGAGE with your content online
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In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additional…
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Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox
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In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights …
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Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito
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In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consiste…
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Episode 579 - The Toothpaste Trick: How I Found 40 Extra Hours Every Month
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🎙️ Show Notes: Unlock the Secret to Finding More Time in Your Day In this podcast episode, Martin Ebongué reveals powerful strategies to help busy entrepreneurs reclaim their time and accelerate their business growth. Discover how to transform your daily routine and unlock hidden pockets of productivity you never knew existed. Some Topics We Discus…
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Episode 578 - The Simple 6-Day System That Conquers Your To-Do List Nightmare
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🎙️ Show Notes: Unlock the Secret to Conquering Your To-Do List and Skyrocket Your Productivity Are you tired of feeling overwhelmed by your never-ending to-do list? In this podcast episode, Martin Ebongué reveals a game-changing strategy that will transform how you approach your tasks and boost your productivity. Discover how to prioritize effectiv…
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Episode 577 - Why Most People Are Wrong About Mentors
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🎙️ Show Notes: The Power of Mentorship: Accelerating Your Entrepreneurial Journey In this podcast episode, Martin Ebongué dives deep into the world of mentorship, offering invaluable insights that could transform your entrepreneurial journey. Discover the crucial differences between mentors and tutors, and learn how to choose the right guidance for…
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Episode 576 - Why I Stopped Revealing My Income Online
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Show Notes: Why I Stopped Sharing My Income Streams and Daily Routines In this podcast episode, Martin Ebongué reveals the real reasons behind his decision to stop showcasing his income streams and daily routines. He offers valuable insights into the world of online entrepreneurship, the importance of building systems, and the true meaning of succe…
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Ep 234: SEO for course creators (interview with Kate Toon)
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In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and c…
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Episode 575 - The Best Way To Make Money In 2024 (And It’s NOT AI)
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Show Notes: Unlock the Secret to Financial Success in 2024: Discover Your Perfect Business Model Are you an entrepreneur searching for the golden ticket to wealth in 2024? Look no further! In this eye-opening podcast episode, Martin Ebongué reveals the surprising truth about making money and helps you find the business model that's perfect for you.…
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Ep 233: How to Start an Online Business in 2024
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In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover cruci…
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Episode 574 - The Positioning Secret That Dictates Your Business Success or Endless Headaches
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🎙️ Show Notes: The One Thing That Can Make or Break Your Business In this podcast episode, Martin Ebongué shares a crucial insight that can significantly impact your business success, peace of mind, and overall happiness. Discover the power of positioning and how it can attract the right audience, minimize stress, and ensure the longevity of your v…
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Ep 232: how to "listen to your audience" when you DON'T HAVE an audience
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In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audie…
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Episode 573 - The Shocking Trust-Building Secret That Outsells Even The Best Sales Pages
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🎙️Show Notes: Unlock the Secrets to Outselling Your Competitors in This Eye-Opening Podcast Episode! 🔥 Are you tired of watching your competitors rake in sales while you struggle to make a single sale? Do you feel like you're doing everything right, but still can't seem to get ahead? In this podcast episode, we dive deep into the mystery of why you…
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Episode 572 - The Sneaky Expense-Killing Trick That Put $500/Month Back In My Pocket
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🎙️ Show Notes: How to Make More Money Today Without Earning More Money Are you tired of constantly searching for ways to increase your income? What if I told you that you could make more money today without having to earn a single extra penny? In this podcast episode, Martin Ebongué reveals a simple yet powerful strategy that can help you boost you…
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Episode 571 - The Ego-Crushing Secret To Replicating Success That Most Entrepreneurs Ignore
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🎙️ Show Notes: The Big Misconception Holding You Back From Success Are you tired of feeling stuck and not achieving the success you desire? In this eye-opening podcast episode, Martin Ebongué reveals the big misconception that's preventing most people from being truly successful and replicating their success. Discover how to overcome the fear of fa…
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Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)
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In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she lau…
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Episode 570 - The Simple Algorithm Hack That Skyrocketed My Views From Zero To 100
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🎙️ Show Notes: Mastering Algorithms for Explosive Traffic and Sales In this podcast episode, Martin Ebongué reveals the secret to understanding algorithms and how you can leverage them to skyrocket your traffic and sales. If you're struggling with low views and engagement on your social media platforms, this episode is a must-listen! Some Topics We…
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Episode 569 - My Embarrassing Confession: Why I Struggle to Focus Despite Having It All Figured Out
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🎙️ Show Notes: Confessions Of An Entrepreneur - My Current Struggles & Challenges In this podcast episode, Martin Ebongué gets real and transparent about the current struggles and challenges he faces as an entrepreneur. He shares his journey, his thought process, and the systems he's implementing to overcome these obstacles. Some Topics We Discuss …
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Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)
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In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creatin…
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Episode 568 - The Bitter Truth About Comparing Your Life To Others On Social Media
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🔥 Show Notes: How to Stop Being Envious and Start Being Happy 🔥 Introduction: In this eye-opening podcast episode, Martin Ebongué tackles a critical issue that's holding people back from true happiness and success: envy. He shares valuable insights on why constantly comparing yourself to others and wishing for their seemingly perfect lives is a rec…
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Episode 567 - The $38,000 Mentorship Shortcut To Achieve More While Working Less
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🎙️Show Notes: Unlock the Power of Mentorship: The Hidden Benefits Revealed! 🔓 In this eye-opening podcast episode, Martin Ebongué shares a game-changing perspective on the true value of mentorship and joining a mastermind course. Discover how you can fast-track your success, avoid costly mistakes, and leverage the hard-earned knowledge of experts t…
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Episode 566 - The Little-Known Skills of Highly Successful Entrepreneurs That Have Nothing To Do With Business
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🎙️ Show Notes: Unlock Your Success Potential: The Essential Skills You Need to Thrive in Business and Life Are you tired of feeling stuck in your entrepreneurial journey? Do you wonder what skills you truly need to achieve the success you desire? In this eye-opening podcast episode, Martin Ebongué reveals the game-changing skills that will propel y…
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Episode 565 - The Heartbreaking Realization That Made Me Appreciate Life's Privileges
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🎙️ Show Notes: The Privilege of Holiday and Education 🌟 In this heartfelt podcast episode, Martin Ebongué shares a powerful realization about the privileges many of us take for granted, particularly the joy of holidays and access to education. Through a touching story about a little girl close to his heart, Martin reminds us to appreciate the simpl…
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Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher
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Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels. We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert.…
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Episode 564 - The Surprising Reason Why Successful Entrepreneurs Never Take Advice From Gurus
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🔥Show Notes: Unlock The Secret To Avoiding Scams & Losing Money! 🔥 Are you tired of getting scammed and losing your hard-earned money? Want to learn the one thing that will help you save a ton of money and avoid falling victim to scams? Then this podcast episode is a MUST-listen for you! In this eye-opening episode, Martin Ebongué reveals the ultim…
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Episode 563 - The Shocking Reason Why You're Not As Productive As You Think
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🔥Show Notes: Unlock the Secret to Effortless Success: Work Smarter, Not Harder! 🚀 Are you tired of putting in endless hours of hard work without seeing the results you desire? Do you feel like you're constantly spinning your wheels, but not making any real progress towards your goals? In this game-changing podcast episode, you'll discover the key t…
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Episode 562 - The "Automated Life" Secret That Allows Me To Grow My Business While On Holiday
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🔥Show Notes: Discover The Secret To Living Life On Your Own Terms (Even If You Feel Trapped By Obligations) 🔥 Are you tired of living a life dictated by the expectations of others? Do you feel trapped by societal norms and obligations that don't align with your true desires? In this eye-opening podcast episode, you'll discover the key to breaking f…
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Episode 561 - The Surprising Reason Why Successful People Never Look Down on Beginners
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🔥Show Notes: Unlock Your True Potential: The Power of Giving People a Chance 🚀 In this thought-provoking podcast episode, Martin Ebongué shares a powerful message that can transform your life and business. Discover why giving people a chance, regardless of their current status, can lead to incredible opportunities and personal growth. Some Topics W…
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Episode 560 - The 80/20 Productivity Hack That 5X'd My Results (And Can For You Too)
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🎙️ Show Notes: Skyrocket Your Productivity with This Simple Trick In this podcast episode, Martin Ebongué reveals a powerful concept that can multiply your productivity and results by five. By focusing on the right ratio of input and output, you can experience a significant boost in your performance and achieve your goals faster. Some Topics We Dis…
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Ep 228: what to focus on in the FIRST WEEK of starting an online business
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In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll a…
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Episode 559 - The Surprising Mindset Shift That Skyrocketed My Happiness As A Content Creator
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14:56
🎙️ Show Notes: Discover the Secret to Staying Motivated Even When Your Views Are Low 🚀 In this podcast episode, Martin Ebongué shares his powerful mindset shift that will help you stay motivated and keep creating content even when your view count is low. If you've ever felt discouraged by the number of views your videos or posts are getting, this e…
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Episode 558 - 7 Reasons Why You're Sitting on a Goldmine and Sabotaging Your Success
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🎙️ Show Notes: 7 Reasons Why You're Sitting on a Goldmine Without Knowing It Are you holding back on a brilliant business idea because you think the market is too saturated? In this eye-opening podcast episode, Martin Ebongué reveals the truth about competition and why you're missing out on a goldmine of opportunities. Discover how to break free fr…
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Episode 557 - The Surprising $500/Month "Peace of Mind" Secret for Entrepreneurs
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🎙️ Show Notes: Discover Your True Motivation for Making Money In this podcast episode, Martin Ebongué dives deep into the topic of money and explores the various motivations people have for wanting to increase their income. Get ready to uncover your own driving force and learn how to design a life that aligns with your unique desires. Some Topics W…
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Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)
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In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which e…
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