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Transform your challenges into opportunities. The purpose of the Dadpreneur Podcast is to help businesses discover what's new and what works in Digital Marketing. I’ve been where you are – which is why I understand the challenges that come with navigating today’s ever-changing Business landscape. But the reality of the digital world is that you better show up, and show up big. I'll also discuss the dynamics of Family & Business.
 
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Whether you're starting your journey as an entrepreneur or you're an experienced entrepreneur it's important to recognize your strengths and weaknesses. Did you know there are 31.7 million Small Businesses in the US? That's 99.9% of all businesses. Collectively they employee 60.6 million people in the US (roughly 47% of the US workforce). If you de…
 
Understanding how to manage your leads is as important as it is to generate new leads itself. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more all meant to draw in customers and promote interest in your products and…
 
Happy Friday! In today's episode we'll discuss what a business plan should look like in 2021. A question I often get from people looking to launch their own company is "what do I think about the business plan?" Earlier this week I had the opportunity to listen to 7 start ups pitch their concepts to a group of investors at Remote Demo Day. It's host…
 
In marketing your business, performing keyword research is a crucial step. The goal here is not to make you a Keyword Research expert, but rather help you understand the role keywords play in your performance. This includes the keywords you use on your website, on social media and across the web. Your products and services are at the core of your k…
 
If you're not a seasoned Social Media Manager or Digital Marketer it can feel like you should be spending time and money on every Social Media Network. The truth is you may not need to be on more than a few on a consistent basis. Don't get me wrong, there's nothing wrong with setting up a profile or business page across the countless Social Media N…
 
When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. A Website Audit can serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in depth research process examining your website, search engine optimization rankings, target au…
 
As we previously defined, a lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market:sales leads and marketing leads. Sales Leads are generated on the basis of demographic criteria such as FICO score…
 
12 Questions You Need To Ask a Website Designer or Developer If you don’t already know, there’s a difference between web design and web development. I don’t believe in unicorns or jack of all trades, but I do believe that you can find a good designer and a good developer who mayor may not be on the same team and work well together on your project. …
 
Why Does Online Lead Generation Matter? First let’s get into why any of this even matters. A quick definition of “lead” is a great place to start. A lead is an individual (or even an organization) with an interest in what you are selling. The interest in your product or serviceis expressed by sharing contact information, like an email address or a …
 
The SEO industry is embracing voice search optimization with enthusiasm. It is the fastest-growing search trend as people adopt voice search and voice-based assistants more than ever. What is Voice Search? Also referred to as voice-enabled, allows the web user to utilize a voice command to search the Internet, a website, or an app. In a broader def…
 
In this episode I'll cover the intro to Online Lead Generation. The plan is to take you, the listener, through my eBook, The Ultimate Guide To Online Lead Generation in the next 15-20 episodes, where I'll discuss the ins and outs of Online Lead Generation. In the past 10 years my companies have generated over 22 million leads for thousands of SMB's…
 
Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.…
 
I’m Alex. I’m a dad, husband, an entrepreneur and an information junkie. I am a passionate guy — I love business and I really love helping business owners turn their passions into profits. I’ve spent the last 10+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. I always welcome a challenge a…
 
Hey what’s up! This is Alex Oliveira. I’m the founder of Prediq, a Digital Marketing agency that has generated over 22 million leads for brands like Ford, Home Depot & Allstate. It’s safe to say I couldn’t have done that without the growth of the internet and smartphones, Afterall it provides us with all the information you could ever need is right…
 
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