Julie Soeyland-Lier | Simplify Social Media: Strategies for Private Practice | TPOT 336

The Practice of Therapy Podcast with Gordon Brewer

Julie is a certified social media manager with three years of experience in digital marketing, TikTok, Instagram management, and content creation. She works with therapists and health professionals to spread the word about wellness and bring it into the new era of social media.

In this episode, Julie discusses the challenges private practice owners face with changing social media algorithms, complicating client management, and online presence. She offers solutions to reduce stress while maintaining control. By researching clients' industries—therapists, spiritual leaders, or coaches—she creates engaging content ideas and assists with online engagement. Julie emphasizes the importance of strong visual hooks and engaging titles, recommends tools like CapCut for social media managers, and notes a shift back to long-form content. She stresses consistent posting and encourages health and wellness professionals to embrace social media to reach and support younger generations, believing a strong online presence is essential for future business success.

Resources Mentioned In This Episode:

• Read the full show notes here
• Email Julie: [e-mail]
• Julie on Instagram
• Julie on TikTok
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The Practice of Therapy Collaborative
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear