#149 How COVID has changed us - Interview with Aljan de Boer / Trendsactive [EN]

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What has changed in Human Behavior since the beginning of lockdown? How will home office change gender roles at home and more importantly, how are our needs and values changing when Covid is over?
Aljan de Boer is the Head of Inspiration at TrendsActive - an international trend consultancy, that turns sociocultural trends into actionable strategies to ensure brand relevance. Arljan explains why it's important to differenciate between behavior and the inner needs & values in order to understand what exactly has changed in our society since the beginning of the pandemic...
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More about Aljan de Boer:
https://www.linkedin.com/in/aljandeboer/
More about trendsactive:
https://www.linkedin.com/company/trendsactive/